Please direct your responses to:
www.rocketfuel.com/careers
Rocket Fuel is a fast-growing digital advertising technology company that was recently named on the Forbes Magazine list of the top 100 America’s Most Promising Companies. We’re looking for a writing and communications superstar to join our Marketing team.
We’re doing great things for customers and need someone to help keep a pulse on all the activity. You’ll leverage your internal and external relationships to mine the valuable data we need to build a library of case studies. From Yammer’s, tidbits, sound bites and nuggets of goodness and nice things happening â€" you’ll be in charge of growing them into referenceable, co-branded case studies. Case studies to help our PR efforts, sales efforts and more. You’ll help strategize an efficient and executable case study process, manage the activity pipeline and communicate your progress along the way. You’ll hand off your content to marketing to have it spruced up for client approval and then see it pushed out for external eyes among all our target audiences.
In this position, your primary responsibility will be writing and ferreting out case studies, crafting and securing publicly available quotes, etc., across all of Rocket Fuel’s media, marketing, and publishing customers, along with the partner ecosystem of technology companies that we work with, and then feeding the appropriate vertical case study into our CRM machine to ´remarket´ to clients and prospects per vertical. Your secondary role would be writing bylines (or aggregating information from such case studies to craft bylines). If you skew towards being task oriented, process oriented, project oriented and detail oriented, you’ll be a great fit.
And all the while you’ll be front row for what’s going on in the world of digital display advertising across online, mobile, video and social media â€" seeing what we do for our clients and helping us get the word out on how we do it, and who we do it for. We don’t expect you to do everything yourself, but you will have to be a self-starter who can seek out the resources and the answers needed to keep things moving.
This position will report directly to the Director of Marketing, Marketing and collaborate with other members of the marketing, account management, sales, and product teams.
Key Tasks & Responsibilities
Manage workflow, internal requests to develop project schedules and manage multiple case study projects against agreed upon timelines and keep resources focused on what will help build, grow, nurture and fortify our branded customer case study pipeline.
Work with marketing, account managers and sales team members to create and provide raw content for materials including collateral and PPT presentations.
Build and refine processes to best identify, capture data and get content approved for potential customer success stories (keep pipeline growing).
Contribute ideas to marketing initiatives and help refine new ideas to efficiently capture case study data â€" both anecdotal and factual.
Provides status reports, project updates, significant issue management, and communicates with other departments.
Own the reference customer and case study process and pipeline â€" from opportunity to branded case study
Facilitate communication among all constituencies and gather all necessary content to build out case study, including approvals by the client.
Requirements:
Bachelor’s Degree with writing and communications-intensive major from a top school.
3â€"6 years relevant work experience, journalism and solid writing experience required.
Exceptional writing skills, with the ability to synthesize product and technical information and extract the “so what’s†that will resonate with advertisers and their agencies.
Creative â€" you can infuse your clear, jargon-free writing with personality.
Your writing is easy and even fun to read.
Outstanding collaboration skills with the ability to coordinate people and activities across multiple functional disciplines
Excels in a start-up environment, successfully manages multiple projects and priorities and embraces new ideas and initiatives.
Proficient with MS Office products (Excel, Word, Powerpoint).
Bonus points for proficiency in Salesforce.com, Marketo or Pivotal Tracker
Brings a positive, “whatever it takes†attitude to work every day, is humble and a team player.
Experience with or knowledge of digital advertising and agency ecosystem a plus.
PR experience a plus.
Resume Submission Guidelines
Resumes must include two writing samples germane to the job requirements. Resumes without writing samples will not be considered.
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