Please direct your responses to: jeannie.fernandez@experis.com
Title: Field Marketing/Database Marketing Manager
Duration: 6 mos+ (renewable per quarter)
Location: San Jose, CA
The person in this role will be responsible for producing marketing/sales reports and analysis using data from Salesforce.com and various company data sources. Data deliverables will be leveraged to help business stakeholders understand the effectiveness of field marketing and database marketing programs.
Responsibilities include:
- Develop a deep understanding and knowledge of prospect and customer databases in a large, big-data, multi-system CRM environment
- Determine most effective methods to leverage data to identify and optimize critical business drivers, marketing campaign analysis, end customer segmentation and valuation.
- Compile and analyze data that delivers key business insights to improve overall marketing effectiveness.
- Manage data sets from various sources - ability to work with data and normalize for consistent and actionable reporting
- Conduct list pulls, counts and data analysis from prospect database for marketing programs
- Conduct backend analyses for ongoing marketing programs-- Identify trends, performance and ROI to refine future campaigns
- Drill down as required to help troubleshoot data quality issues & provide recommendations
- Prepare and consult on all analytical reports on a quarterly, monthly, and ad-hoc basis; provide advice and recommend methodology as needed
Skills and Experience
- Expert knowledge of a Salesforce.com prospect/customer data analysis environment; including report building, segment valuation, and data exports for marketing campaign usage
- Proven analytical and problem solving ability, as well as strong logical and quantitative skills.
- Expert usage of Excel and PowerPoint to present data; creating and managing complex reports, export data from SFDC into Excel to build pivot tables, graphs, etc
- Expert in marketing analytics; including user data, marketing program analysis, data optimization and user valuation
- Experience in segmentation techniques for marketing application
- Must have a working knowledge of database development and data warehousing concept/tools (Database design, SQL, MRM, Reporting tools etc.)
- Experience with requirements analysis - interacting with business users to define clear, verifiable business requirements within a marketing systems environment
- Excellent written and verbal communicator
Send resume to jeannie.fernandez@experis.com for immediate consideration
Jeannie Fernandez
408-369-4105
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