Please direct your responses to: http://emn8jobs.theresumator.com/apply/0ZSJyp/Director-Of-Marketing.html?source=KITLIST
Director of Marketing
The Director of Marketing will report to the Chief Marketing Officer. He or she will be responsible for a variety of marketing programs, including, but not limited to; EMN8 B2B and B2B2C corporate programs; management and execution of significant digital marketing programs on behalf of key clients, including customer acquisition and retention; key lead on strategic thinking around loyalty; other marketing strategy and management.
Desired Skills & Experience:
• P&L responsibility, annual budgeting and marketing plans
• Develop Marketing strategies that ensure customer base growth with profitable returns
• Manage & improve existing digital marketing programs, including all forms of search
• Account management experience either at external marketing agency or within as an internal stakeholder
• Development of acquisition and retention programs for various customer types, product segments, retargeting, etc.
• Management of launch programs, online marketing programs, and Print marketing programs
• Familiarity with lead gen programs and trade show planning and execution
• Utilize analytics to monitor site activity and drive strategic marketing decisions
• Develop, plan, execute and analyze all direct marketing campaigns, including landing pages, sponsorship content, acquisition and retention emails, etc.
• Interface closely with Clients, IT, Engineering, Product, Finance and senior management on regular basis
• Develop and maintain customer loyalty programs.
• Participate as a strategic partner in the development of the company's long term plans
Experience and Requirements:
• Minimum 5 years measurable experience with a company (either brand or large online e-tailer) that relies heavily upon E-Commerce for its direct response marketing; experience should include a history of success in at least one of the following programs: Pay Per Click advertising, Email Marketing, Website Development/Management or Partner/Channel Management
• Demonstrated ability to grow lifetime value of a customer base, as a key part of a successful business enterprise
• Ability to work with large corporate clients to drive short, medium and long term planning on their behalf to drive digital programs
• Ability to create the strategic direction of increasing E-Commerce activity from a variety of online channels to expand market share
• Solid grasp of IT functionality within web structure, applications and operations management
• Understanding of how to utilize analytics to drive strategic marketing decisions
• Proficient in retention initiatives, including email, site merchandising, customization, and other
onboarding tools
• Effective and influential spoken, written, electronic and presentation skills essential with employees, vendors and cross-functional teams at all levels
• Proficient in online business management, ranging from IT platforming to order applications, order processing& fulfillment, forecasting and operations management.
• Demonstrated ability to manage others
Education / Skills:
• Minimum BA or BS degree is required; MBA is viewed favorably
• Proficiency in Word, Excel, Outlook, PPT
• Experience with database management systems preferred
• Experience with Google Analytics, as well as other analytics programs
• Strong IT skills and understanding
APPLY HERE: http://emn8jobs.theresumator.com/apply/0ZSJyp/Director-Of-Marketing.html?source=KITLIST
------------------------------------
********************************************************************
Read the new KIT List blog at www.kitlist.wordpress.com for job tips and to connect to our community!
Please go to www.KITlist.org to join, post jobs, or get answers to common questions. If you have any comments or questions, you can reach us directly at KITmoderator@KITlist.org.
By using the KIT List you agree to comply with the Terms of Use on the site, and will not use discriminatory employment practices. The KIT List is a service of Connelly Communications, Inc.
TO UNSUBSCRIBE:
Replying to KIT emails with an "unsubscribe" request does not work.
Instead, just send an email (from the same account you used to subscribe) to KITlist-unsubscribe@yahoogroups.com. If you are still receiving emails after a few days, please email us at KITmoderator@KITlist.org and we will manually remove you. Thanks!Yahoo! Groups Links
<*> To visit your group on the web, go to:
http://groups.yahoo.com/group/KITlist/
<*> Your email settings:
Individual Email | Traditional
<*> To change settings online go to:
http://groups.yahoo.com/group/KITlist/join
(Yahoo! ID required)
<*> To change settings via email:
KITlist-digest@yahoogroups.com
KITlist-fullfeatured@yahoogroups.com
<*> To unsubscribe from this group, send an email to:
KITlist-unsubscribe@yahoogroups.com
<*> Your use of Yahoo! Groups is subject to:
http://docs.yahoo.com/info/terms/
