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Elance is pioneering a new way to work, helping small businesses level the playing field by providing them with instant access to great talent.
The Senior Director of Product Marketing is responsible for bringing the voice of our client and freelancers customers into the company and products. This will be a player/coach role, with direct ownership of strategic marketing initiatives as well as the oversight and team management for the Elance product marketing team. Your responsibilities will include developing and implementing our messaging strategy, managing the go-to-market process for key launches and conducting market research to inform our product development and communication priorities. Working in close collaboration with the product and executive teams, you will play a big role in influencing the company's business strategy and be a key contributor to driving Elance's success.
Responsibilities:
•Own our customer segmentation efforts including research, product positioning and messaging
•Lead the go-to-market planning and launch plan execution for new releases
•Optimize a multi-channel contact strategy across all touchpoints
•Drive PR programs that support our positioning and achieve company goals
•Collaborate with the product team to help prioritize new features that will have the most impact
•Build a high-performing product marketing team
Qualifications:
•10 years of demonstrated success in a consumer or small business focused product-marketing roles
•Intellectually curious with a talent for turning data into insights and insights into results
•Proven track record of leading cross-functional initiatives with high-energy teams
•High comfort level working at both the strategic and tactical levels
•Flexible team-first attitude with a sense of humor
•Fantastic written and oral communication skills
•Previous start-up experience a huge plus
About Us
Ready for a job that's part evolution, part revolution?
Elance is quickly evolving and moving into a revolutionary new market space: The online workplace.
Help us redefine the global workforce by building on our pioneering platform. You'll impact the lives of millions daily, freeing countless freelancers to work on what they want, from where they want. All while allowing businesses, startups and entrepreneurs to find top talent to help build their dreams.
We're always looking for A-players to join our team of bright and humorous people. If you take your work seriously, but love to laugh at yourself and with others, want to be challenged but have fun along the way, and never settle for anything less than stellar work, Elance is for you! In addition to amazing career growth opportunities, we also offer competitive compensation, great benefits, super cool people to work with, and a beautifully renovated workspace to collaborate and innovate in.
Visit us at www.elance.com and check out our openings in San Francisco, the Silicon Valley and Europe.
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