McAfee, a wholly owned subsidiary of Intel Corporation (NASDAQ:INTC), is the world´s largest dedicated security technology company. McAfee delivers proactive and proven solutions and services that help secure systems, networks, and mobile devices around the world, allowing users to safely connect to the Internet, browse, and shop the web more securely. Backed by its unrivaled global threat intelligence, McAfee creates innovative products that empower home users, businesses, the public sector, and service providers by enabling them to prove compliance with regulations, protect data, prevent disruptions, identify vulnerabilities, and continuously monitor and improve their security. McAfee is relentlessly focused on constantly finding new ways to keep our customers safe. http://www.mcafee.com
POSITION FUNCTION AND RESPONSIBILITES:
B2C Marketing Manager focused on eCommerce partnership monetization, strategy & execution. This individual will effectively manage marketing programs (Mobile, Online, and Offline) throughout project lifecycle by collaborating with internal and external sources. Primary responsibility is to develop and execute marketing programs to generate revenue and acquire customers. This includes but is not limited to the following:
• Develop online/offline marketing strategies, gather program requirements, create requirements document and launch campaigns
• Gather & analyze data from online programs to optimize programs through the customer lifecycle
• Comfortable presenting programs highlights and data analytics to top executives internally & externally to McAfee
• Engage with Product Management and Product Marketing teams to define usability requirements and product based messaging for partner builds
• Responsible for revenue and customer acquisition, conversion and retention targets for each
partner account through online B2C marketing programs
• Sales support in crafting presentations and finance in bookings forecasting
• Measure and analyze all marketing programs and incorporate key learnings into future iterations to further drive growth and retention
EXPERIERENCE /SKILLS REQUIREMENTS:
• Experience with consumer markets surrounding online/offline platforms & metrics driven marketer with 2+ years online/mobile technology experience
• At least 5 years consumer marketing experience with a focus on developing/optimizing digital marketing programs
• Experience working across a range of marketing channels, including mobile, online and direct marketing, testing methods and delivering results
• Superb hands-on analytical ability and intermediate spread sheeting capabilities
• Demonstrated ability to create programs that increase revenue and generate customer acquisition, conversion and retention
• Excellent project management as well as exceptional interpersonal and organizational skills
• Experience working directly with a sales force and supporting sales forecasts
• Experience directly managing outside partners, vendors or agencies
• Proven verbal, written and presentation communication skills
• A highly driven individual who is a creative thinker with high level of energy
Education Requirements:
• Bachelor's degree
Note that position may require 20% travel
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