Please direct your responses to: jobs@ybca.org
YBCA Marketing Manager, Marketing & Communications
DEPARTMENT: Marketing & Communication
REPORTS TO: Senior Director Marketing and Communications
STATUS: Exempt, Full Time (37.5 hrs /week)
WORK SCHEDULE: Monday - Friday
Including EVENINGS & SPECIAL EVENTS
About YBCA:
YBCA revolutionizes how the world engages with contemporary art and ideas. We are an integrated site for creative endeavor; a unique fusion of art, innovation and ideas in a social environment. We serve as a curated platform for the dynamic convergence of artists, inventors, thinkers, producers and the community working together to sustain multiple levels of participation, propel short- and long-term social change and ensure that contemporary arts and living artists are vital to our society. Our objective is to put contemporary art at the heart of community life in the Bay Area.
About the Position:
As Marketing Manager, you will play a key role in communicating YBCA's mission, vision and brand to a diverse audience. You will be a leader in shaping YBCA's marketing, promotion and sales plans designed to develop audiences and achieve revenue goals for YBCA, including managing and implementing advertising and sales promotions; overseeing collateral to promote YBCA's programs and events; serving as the departmental copy editor and collecting and analyzing data to determine the efficacy of current marketing practices and track patron buying habits. The Marketing Manager serves as the project manager for all day to day operations in the Department and is responsible for overseeing and managing departmental systems and processes and integrating all marketing activities into a cohesive and complimentary campaign. The Marketing Manager supervises the Graphic Designer and the Mar/Com Coordinator. Proven success with marketing and sales campaigns, project management, and data analysis is required. Previous experience with Tessitura preferred.
Specific Responsibilities Include:
• Manage all marketing plans, programs, and activities designed to develop audiences and achieve revenue goals for YBCA
• Partner with Senior Director and Marketing team in order to ensure department-wide strategic goals are being met and that the marketing department is resourced and budgeted appropriately
• Collaborate with marketing management team to coordinate execution of strategy and ensure effective, on time delivery of integrated marketing strategies
• Organize deadlines, workflow and overall integration of day-to-day activities of the marketing department that support YBCA visual art, film, performance and public programs and special events.
• Manage efficiency efforts; oversee internal systems, processes and procedures (ex. Marketing Request Forms, attendance and sales reporting, trafficking of publications, production deadlines, image labeling and storage, etc.), continuously evaluate effectiveness of marketing systems and procedures and raise issues and solutions to Senior Director
• Schedule and place paid advertising; develop ad copy; and supervise ad production and delivery
• Develop and manage tracking and analysis mechanisms to evaluate effectiveness of marketing campaigns, including, expenditures, sales and promotions, and to track patron buying habits
• Manage YBCA audience and vendor databases using Tessitura software; coordinate list pulls for emails and direct mail campaigns; oversee direct mail list exchanges and list rentals
• Supervise, manage and evaluate the Graphic Designer and Mar/Com Assistant.
• Serve as liaison with YBCA box office to manage promotions
• Create agenda for and conduct weekly departmental meetings.
• Other duties as assigned
About You:
• Bachelor's Degree in marketing, communications, liberal arts or similar field of study; At least 5 consecutive years experience in non-profit arts marketing or related field
• Demonstrated experience in developing and implementing successful print, broadcast, online and social media marketing campaigns
• Proven success with overseeing day to day marketing activities, project management, and data analysis is required.
• Experience with print, broadcast, online and social media data analysis
• Minimum two years supervisory experience
• Minimum three years project management experience.
• Diplomacy, tact, integrity, flexibility, transparency, sense of humor, team orientation and the ability to negotiate and compromise to find viable solutions
• Superior verbal and written communication skills
• Experience with a constituent database, Tessitura experience strongly preferred
• Excellent organizational skills with particular attention to detail and capacity to effectively manage multiple tasks and deadlines
• Demonstrated experience working effectively in partnership with people of diverse cultural backgrounds
• Proven interpersonal skills a must
• Knowledge of or interest in contemporary art ideal, but not required. Must be able to attend exhibit-related training.
• Willingness to work alongside contemporary works of art and performances which present challenging and provocative subject matter.
How to Apply
In addition to your resume, please include the title of the position you are applying for in the subject line of your email and a brief paragraph outlining your interest in working for YBCA via email.
Please, no phone calls or faxes—really. While we love your enthusiasm, due to the volume of applications and our limited resources, we will respond only to applicants we intend to interview. If you receive our automated thank you, we have received your resume and there is no need to follow up.
Principals only. We do not accept resumes from third parties and we will not pay fees to any agency or firm. Any unsolicited resumes received will be considered the property of YBCA and will be processed accordingly.
We wish you the best of luck in your job search!
An Equal Opportunity Employer
Yerba Buena Center for the Arts (YBCA) is committed to diversity in its programming and in creating a work culture and environment that is reflective of San Francisco Bay Area demography. The Center encourages and actively recruits applicants representing dimensions of difference that include — but are not limited to — age, national origin, ethnicity, race, religion, ability, sexual orientation, gender or political affiliation.
------------------------------------
********************************************************************
Read the new KIT List blog at www.kitlist.wordpress.com for job tips and to connect to our community!
Please go to www.KITlist.org to join, post jobs, or get answers to common questions. If you have any comments or questions, you can reach us directly at KITmoderator@KITlist.org.
By using the KIT List you agree to comply with the Terms of Use on the site, and will not use discriminatory employment practices. The KIT List is a service of Connelly Communications, Inc.
TO UNSUBSCRIBE:
Replying to KIT emails with an "unsubscribe" request does not work.
Instead, just send an email (from the same account you used to subscribe) to KITlist-unsubscribe@yahoogroups.com. If you are still receiving emails after a few days, please email us at KITmoderator@KITlist.org and we will manually remove you. Thanks!Yahoo! Groups Links
<*> To visit your group on the web, go to:
http://groups.yahoo.com/group/KITlist/
<*> Your email settings:
Individual Email | Traditional
<*> To change settings online go to:
http://groups.yahoo.com/group/KITlist/join
(Yahoo! ID required)
<*> To change settings via email:
KITlist-digest@yahoogroups.com
KITlist-fullfeatured@yahoogroups.com
<*> To unsubscribe from this group, send an email to:
KITlist-unsubscribe@yahoogroups.com
<*> Your use of Yahoo! Groups is subject to:
http://docs.yahoo.com/info/terms/
