Description
NetSpend Corporation is a leading provider of prepaid debit cards in the U.S. Prepaid debit cards are experiencing dramatic growth in consumer adoption. The company's prepaid debit cards enable anyone to make purchases, pay bills, secure reservations, and shop online without needing a traditional bank account or access to a credit card.
NetSpend Direct is an entrepreneurial business unit within NetSpend with responsibility for growing the company's direct-to-consumer business line, including customer acquisition and retention, servicing customers through web and mobile platforms, and strategic partnerships.
The Lifecycle Marketing Manager in NetSpend's Direct to Consumer line of business is responsible for developing and implementing initiatives that positively impact key division metrics including activation and funding rates, direct deposit penetration, and retention. You'll execute campaigns that contribute to increased cardholder engagement and lifetime value, working across multiple marketing channels and supporting multiple card brands. You'll deliver loyalty, retention, and feature-based campaigns working with cross-functional internal teams and external vendors. The position will report to the Director of Lifecycle Marketing.
Key responsibilities include:
Lifecycle marketing campaigns - Manages lifecycle marketing programs from concept through implementation. Responsible for developing business requirements, key objectives, customer communications, and measuring campaign results.
Marketing automation (multi-channel) – Uses marketing automation platform to implement messaging, lead nurturing and customer retention strategies. Implements campaigns across multiple contact channels (web/mobile, email, SMS, IVR, and direct mail.)
Customer segmentation strategy – Works with customer insights and analytics team members to identify relevant customer segments (e.g. behavioral, demographic, etc.) and create targeted programs and promotions that drive high-value behaviors (e.g. direct deposit, transactional, social, referral, etc.).
Measurement –Tracks campaign and strategy impact of marketing activities on customer conversion, engagement and retention. Creates test and learn strategies and campaigns to optimize conversion, engagement, and retention.
Customer Insight –Interprets customer, campaign and research data into tangible, action-oriented strategies to increase cardholder engagement, retention, and LTV.
Collaboration - Collaborate with marketing teams across the enterprise to regularly share insights, develop ideas, and scale new programs.
The ideal candidate will have the following background and education:
5-7 years of progressive responsibility with experience in loyalty and retention marketing and B to C direct marketing. Experience in Financial Services vertical a plus.
Experience creating multi-channel marketing campaigns; strong working knowledge of multiple contact channels –web/mobile, email, SMS, IVR, and direct mail.
Experience with measurement and analysis of marketing programs, using campaign results to determine the effectiveness of marketing efforts, can summarize analysis, and initiate new campaigns.
Experience successfully coordinating and managing small to large-scale projects from creation through implementation.
Ability to deliver under tight timelines and budgets and bring structure to ambiguous environments and situations.
Excellent written, presentation, interpersonal, and people influencing skills.
Strong work ethic, highly organized, and able to manage multiple projects concurrently with the ability to multi-task in a fast-paced environment.
Bachelor's Degree, MBA a plus
As provided in NetSpend's Background Check policy, eligible candidates may be subject to drug, criminal history, and credit checks, which will be conducted and used in accordance with applicable local, state, and federal laws
NetSpend Direct is an entrepreneurial business unit within NetSpend with responsibility for growing the company's direct-to-consumer business line, including customer acquisition and retention, servicing customers through web and mobile platforms, and strategic partnerships.
The Lifecycle Marketing Manager in NetSpend's Direct to Consumer line of business is responsible for developing and implementing initiatives that positively impact key division metrics including activation and funding rates, direct deposit penetration, and retention. You'll execute campaigns that contribute to increased cardholder engagement and lifetime value, working across multiple marketing channels and supporting multiple card brands. You'll deliver loyalty, retention, and feature-based campaigns working with cross-functional internal teams and external vendors. The position will report to the Director of Lifecycle Marketing.
Key responsibilities include:
Lifecycle marketing campaigns - Manages lifecycle marketing programs from concept through implementation. Responsible for developing business requirements, key objectives, customer communications, and measuring campaign results.
Marketing automation (multi-channel) – Uses marketing automation platform to implement messaging, lead nurturing and customer retention strategies. Implements campaigns across multiple contact channels (web/mobile, email, SMS, IVR, and direct mail.)
Customer segmentation strategy – Works with customer insights and analytics team members to identify relevant customer segments (e.g. behavioral, demographic, etc.) and create targeted programs and promotions that drive high-value behaviors (e.g. direct deposit, transactional, social, referral, etc.).
Measurement –Tracks campaign and strategy impact of marketing activities on customer conversion, engagement and retention. Creates test and learn strategies and campaigns to optimize conversion, engagement, and retention.
Customer Insight –Interprets customer, campaign and research data into tangible, action-oriented strategies to increase cardholder engagement, retention, and LTV.
Collaboration - Collaborate with marketing teams across the enterprise to regularly share insights, develop ideas, and scale new programs.
The ideal candidate will have the following background and education:
5-7 years of progressive responsibility with experience in loyalty and retention marketing and B to C direct marketing. Experience in Financial Services vertical a plus.
Experience creating multi-channel marketing campaigns; strong working knowledge of multiple contact channels –web/mobile, email, SMS, IVR, and direct mail.
Experience with measurement and analysis of marketing programs, using campaign results to determine the effectiveness of marketing efforts, can summarize analysis, and initiate new campaigns.
Experience successfully coordinating and managing small to large-scale projects from creation through implementation.
Ability to deliver under tight timelines and budgets and bring structure to ambiguous environments and situations.
Excellent written, presentation, interpersonal, and people influencing skills.
Strong work ethic, highly organized, and able to manage multiple projects concurrently with the ability to multi-task in a fast-paced environment.
Bachelor's Degree, MBA a plus
As provided in NetSpend's Background Check policy, eligible candidates may be subject to drug, criminal history, and credit checks, which will be conducted and used in accordance with applicable local, state, and federal laws
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