Please direct your responses to: Recruiter@netchannels.com
Netchannels is looking for a Product Marketing Manager for our client: Google Cloud. This is an exciting role for a Product Marketing Manager with experience in Cloud and the G-Suite.
POSITION: Product Marketing Manager
We are looking for a Product Marketing Manager to help define and execute our client's product marketing strategy across horizontal solutions areas and industry verticals.
The ideal candidate will blend strategic thinking with tactical execution and be hands-on in creating content, messages, and programs targeted at key personas. The role is focused on driving the strategy and content execution across the marketing funnel including awareness, demand generation, sales enablement, and customer adoption.
You will bring experience in creating messaging, positioning, and content that compels senior executives to act. You will be able to synthesize product features and benefits into an effective narrative that sells the value.
Responsibilities:
Work with cross-functional teams, including product management, sales, presales, and professional services to create effective messaging and positioning that will drive programs and content creation.
Drive content creation across product collateral, website. Data sheets, case studies, white paper, infographics, blogs, and presentation with consistent messaging and positioning. Identify and define key product capabilities and differentiators that should be included in the product collateral and videos. Work with cross-functional teams to create compelling screenshots and videos.
Support go-to-market planning and execution including the development of channel and direct sales tools, sales training and enablement, marketing campaign assets, and customer adoption assets.
Drive programs aligned to strategic initiatives by influencing others, setting clear team deliverables, project managing cross-functional teams, and executing to drive results.
Lead product launches of major releases by partnering closely with cross-functional teams.
Analyze data and present the information in a meaningful way to drive data-driven decisions. Types of analysis includes market analysis, pipeline analysis, customer usage analysis, and more.
Support key events as a presenter and content owner.
Additional description
Sales enablement: identify product-specific sales blockers and build out materials that address Enterprise/Corp sales needs
Launch support: Develop messaging, positioning, sales materials and end user education materials in support of Tier 1 and Tier 2 launches
Product adoption: Develop and execute a plan to drive adoption of "hero" products within the G Suite portfolio that lead to deeper engagement and long term retention
Desired Skills & Experience:
7+ years of enterprise software product or solutions marketing experience. Experience in Google Suite of products and Cloud software experience is highly desirable.
Proven ability to execute cross-functional programs by collaboratively working with product management, sales, marketing and customer success teams to drive timely execution and results.
Proven ability to understand technical and complex concepts and map them to customer's benefits. Package the messages into easy-to-consume formats that can be used by sales, marketing, and customer success teams.
Strong communication and business writing skills. Personal experience creating high quality sales and customer-facing content including presentations, web copy, datasheets as well as guiding others to create content.
Track record of presenting to different internal and external audiences, including senior executives.
Track record of creating customer and prospect facing webinar content and presenting in a webinar.
Strong project management skills with the ability to breakdown ambiguous tasks into concrete deliverables and influence others to drive projects to completion.
Proven track record of leading successful product launches.
Strategic thinker, creative problem solver and strong analytical skills with a strong bias towards action. Ability to assess a situation, quickly evaluate the pros and cons, and make decisions.
Thrives in an ambiguous work environment, able to manage tight deadlines and work autonomously.
BA/BS in marketing, finance, business or related fields; MBA is highly desired
At Netchannels, we value differences. We believe that success is achieved by pulling together all talents from all sources. We also believe that each and every single one of us can change the World. We're dedicated to matching our talents with the best opportunity for them and for our clients.
Netchannels is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please let us know.
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