Please direct your responses to: byee@bbbemail.org
SUMMARY
People are overwhelmed with choices – and often unsure about where to find reliable, unbiased information. For more than 100 years, Better Business Bureau has been helping people find businesses, brands and charities they can trust. In 2018, people turned to BBB more than 190 million times for BBB Business Profiles on more than 5.2 million businesses and Charity Reports on 11,000 charities, all available for free at bbb.org. BBB offers its national and local consumer services online and in person. Through our efforts, BBB helps millions of people each year.
There are local, independent BBBs across the United States, Canada and Mexico, including BBB Serving the San Francisco Bay Area and Northern Coastal California (Golden Gate BBB), which was founded in 1927 and serves 13 counties.
The purpose of this position is to conduct outreach activities by creating more brand awareness for Better Business Bureau (BBB). This role will primarily be responsible for creating media relations, creating press releases, writing columns, creating and maintaining a social media calendar and content posts, giving presentations, engaging with charities, engaging with Chambers of Commerce, organizing seminars and events, and maintaining informational and educational material for consumers and businesses for outreach purposes.
ESSENTIAL DUTIES AND RESPONSIBILITIES
• Works with marketing/communications department to plan speaking engagements (consumers and businesses), seminars, web series, podcasts, and other events (e.g., Secure ID Day) to promote BBB services.
• Creates and distributes press releases.
• Maintains online Events page, and posts related BBB releases and news on website as necessary.
• Answers media and public inquiries.
• Writes columns for local news outlets, and creates PSAs for television/radio stations.
• Seeks out potential leads for Business Development team.
• Conducts speeches and presentations as necessary.
• Develops and executes seminars, and other events such as Secure Your ID Day and social media tours with local colleges.
• Works on developing new partnerships and opportunities through programs such as BBB Charity Review and BBB Military Line.
• Represents BBB at various other events as needed.
• Posts, monitors and engages on BBB's various social media platforms (e.g., Facebook, Twitter, LinkedIn, YouTube, Instagram and Snap Chat).
• Works with other departments on developing material for consumers, charities, and businesses.
• Creates and maintains editorial calendar, organizational outreach calendar and events calendar online; partnering with marketing/communications department on building a seamless multi-channel experience in respect to the editorial calendar.
• Updates staff members on upcoming outreach events, and other news and information as it relates to outreach activities.
• Assists in the creation of design-work and marketing material for outreach purposes.
• Maintains and establishes relationships with federal, state and local agencies in the marketplace.
• Maintains and establishes relationships with colleges, high schools, and other educational institutions.
• Maintains and establishes relationships with local charities that may qualify for accreditation.
• Establishes and maintains relationships with trade organizations, rotary clubs, chambers of commerce and other business-related organizations in the community for outreach and co-branded awareness opportunities.
• Assists in the creation of outreach videos for distribution on social media platforms and other mediums.
• Represents BBB in a positive, professional manner in all aspects of organizational work.
• Creates and maintains procedures as needed.
• Assists with other projects and duties as assigned.
SUPERVISORY RESPONSIBILITIES
This job has no supervisory responsibilities.
COMPETENCIES
To perform the job successfully, an individual should demonstrate the following competencies:
• Design - Generates creative solutions; Translates concepts and information into images; Applies design principles; Demonstrates attention to detail.
• Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.
• Customer Service - Manages difficult or emotional customer situations; Responds promptly to customer needs; Solicits customer feedback to improve service; Responds to requests for service and assistance; Meets commitments.
• Interpersonal Skills - Focuses on solving conflict, not blaming; Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control; Remains open to others' ideas and tries new things.
• Oral Communication - Speaks clearly and persuasively in positive or negative situations; listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
• Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.
• Change Management - Develops workable implementation plans; Communicates changes effectively; Builds commitment and overcomes resistance; Prepares and supports those affected by change; Monitors transition and evaluates results.
• Quality Management - Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness.
• Business Acumen - Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals.
• Cost Consciousness - Works within approved budget; Develops and implements cost saving measures; Contributes to profits and revenue; Conserves organizational resources.
• Diversity - Shows respect and sensitivity for cultural differences; promotes a harassment-free environment.
• Ethics - Treats people with respect; Keeps commitments; Works with integrity and ethically; Upholds organizational values.
• Organizational Support - Follows policies and procedures; Completes administrative tasks correctly and on time; supports organization's goals and values; Benefits organization through outside activities; Supports affirmative action and respects diversity.
• Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
• Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.
• Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality.
• Quantity - Meets productivity standards; Completes work in timely manner; Strives to increase productivity; Works quickly.
• Safety and Security - Observes safety and security procedures; Reports potentially unsafe conditions.
• Adaptability - Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events. Times of events will vary according to need and individual must be comfortable with variable work times due to nature of public relations and outreach efforts.
• Attendance/Punctuality - Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time.
• Dependability - Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals; Completes tasks on time or notifies appropriate person with an alternate plan.
• Initiative - Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Asks for and offers help when needed.
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