Please direct your responses to: heather@wedomarketing.com
Envision Technology Marketing Group, Inc., (ETMG) is seeking an on-site Web Analytics Manager for a client in Sunnyvale, CA. This role will be responsible for creating the web analytics strategy, building buy in to metrics to be tracked and analysis, and then employ Adobe Analytics, Excel and Tableau to create reports, analysis, and share insights and recommendations with the broader stakeholder team. This manager will also work with the web teams to ensure proper set up for later metrics tracking and analysis.
Responsibilities
• Create the web analytics strategy working with cross marketing stakeholders
• Employ Adobe Analytics, Excel and Tableau to create metrics reports, analysis data and provide recommendations and insights based upon the analysis
• Communicate analysis to stakeholder teams and discuss insights and recommendations for improvement
• Partner with demand generation and other analytics managers to provide a full view of marketing activities
• Partner with web producers and web team to ensure appropriate metrics tracking
• Effectively respond to ad-hoc report and analysis requests from Marketing stakeholders
Requirements
•5 + years experience in web analytics at global companies
•Proficiency with Adobe Analytics tools
•Expert Excel user; experience with Tableau
•Experience with metrics analysis and providing recommendations for continuous improvement
•Preferred, experience with tag management
•Strong verbal and written communication skills, with the ability to present plans/ideas
•Strong project management experience, with often changing priorities and tight timelines
•Bachelors degree
Please direct your responses to: george@gmrecruiter.com
TITLE: VP OF MARKETING
LOCATION: MARIN COUNTY
SALARY: 225K +/-
CONTACT: Please email a resume as a word attachment to George Matthews (george@gmrecruiter.com) DO NOT CALL.
Please contact me if you fit the requirements for this position. E commerce/digital marketing/traditional marketing/PR background for consumer product company required. Thank you.
Position Summary:
Develop THE COMPANY'S overall Marketing strategy. Lead all aspects of marketing including brand and content development, public relations, social media and performance marketing. Build, lead and mentor internal Marketing team. Direct internal team and external vendor partners to ensure delivery of world-class marketing initiatives on time, on budget, and on brand. Serve as a company spokesperson to represent the firm along with other senior internal leaders.
Primary Responsibilities:
- Gain understanding of the company's business, products and site roadmaps. Develop and oversee overall Marketing strategy that contribute to growth objectives.
- Assess the current state and gap areas to develop the overall Marketing vision and plan.
- Direct internal marketing teams and external marketing partners to plan, develop and implement innovative digital and traditional marketing, integrated content, public relations and communication strategies to position the firm as a visionary leader within the marketplace and maximize the brand to drive revenue growth, achieve strategic and financial objectives and drive competitive differentiation.
- Motivate, mentor, and develop existing team and develop a long term plan for the team structure to support and drive growth objectives.
- Partner with internal teams to define the right approach to community management and escalation process for reputation and crisis management.
- Drive a data-centric approach to utilize customer data to maximize marketing strategies and results.
- Define and manage budget allocation all Marketing functions. Drive and lead team to deliver measurable results, and maintain strict budget controls.
- Create, monitor, test, and improve performance across each Marketing function and channel to provide actionable recommendations to maximize KPIs.
- Research and identify changes in the marketing environment or competitive strategies. Evaluate and adjust marketing strategies accordingly.
Qualifications/Requirements:
- 10+ years' experience within all facets of marketing including building brand awareness; public relations and communications with 5+ years' senior leadership experience within an e-Commerce and/or technology company with focus in fast moving consumer goods.
- Bachelor's degree in Marketing, Advertising, Public Relations and/or Communications. Graduate degree in a related field desirable.
- Deep knowledge and expertise spanning digital and traditional marketing including brand marketing, public relations, social media, and TV ad placement.
- Dynamic and hands-on leader with effective staff management experience including coaching/development, performance management and change leadership. Successful track record of building and leading high performance teams in a fast-paced start-up or high growth environment.
- Superior written and verbal communication and interpersonal skills.
- Effective third party marketing vendor management experience.
- Budget development and management experience.
- Experience with WordPress or a similar CMS platform; SEO, Google Analytics or other Web analytics.
- Computer savvy--marketing related platforms/tools, data base management, and Microsoft Office.
- Ability to translate quantitative/qualitative consumer data and insights into strong targeted strategies.
- Demonstrated project management and planning skills with the aptitude to manage multiple projects simultaneously and drive successful implementation results.
- Strategic, innovative and creative thinker with ability to translate quantitative and qualitative consumer data/insights into a strong targeted marketing strategy.
- Self-motivated and detail-oriented to drive results and thrive in an exciting, fast-paced environment.
- Ability to organize, summarize, clarify and communicate ideas simply, succinctly and accurately.
- Sound judgment; willingness to question actions or communications inconsistent with company values.
- Commitment to working with shared leadership and in cross-functional teams.
- Collaborative team player with a positive outlook and "can-do" attitude.
This is a 12 month project, (renewed quarterly) 40 hour per week in Sunnyvale, CA, with flexibility to work remotely 1 day per week.
If you meet the qualifications above, and you would be interested in working with ETMG on a contract basis, please submit a cover letter, resume including your desired hourly rate, and samples of your work to jobs@wedomarketing.com.
About ETMG: We are a full-service marketing agency and have provided many of Silicon Valleys premier technology companies with effective marketing communications solutions since 1998. www.wedomarketing.com.
Posted by: KIT List Jobs <jobposting2@kitlist.org>
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