Please direct your responses to: roger@280group.com
Overview
The world's leading Product Management and Product Marketing Consulting and Training firm is seeking a Marketing Manager to help continue its exponential growth. Come join a fun, dynamic company in Los Gatos.
Our Company
The 280 Group is a Product Management and Product Marketing Consulting and Training company. Our mission is to help clients deliver profitable products that delight customers. Since 1998, our consultants and trainers have guided companies from startups to the Fortune 500, across 120 countries to achieve excellence in product management and product marketing.
We have an amazing, talented team and a very special office culture. In 2018, we made the Inc5000 list of fastest growing companies for the second year in a row. We are looking for someone who wants to grow with us and contribute to our success over the next few years.
The Role
The right candidate will have the ability to develop, implement, track and optimize marketing campaigns across multiple channels and digital platforms.. This role will be responsible for our digital marketing efforts, and expanding our outbound marketing capabilities using both digital and traditional strategies.
Experience working in a small business or on a small team where you will be both developing the strategy and executing the tactics is a must. We provide a fun and productive culture where we succeed together as a team, and expect you to bring self-discipline and creativity to accomplish your goals and contribute to overall success.
Responsibilities (Inbound/Digital Marketing experience is preferred over outbound experience)
* Use inbound marketing strategies to create demand for in-person and online business training and certification
* Generate qualified B2B leads using marketing automation, SEO and PPC strategies
* Create and oversee marketing automation workflows, grading, and drip campaigns
* Create and oversee strategic PPC campaigns in Google Ads, Bing, Facebook and LinkedIn ad platforms
* Manage on-page and off-page SEO monitoring and improvements for revenue generating keywords
* Oversee website and digital marketing analytics for new and on-going programs
* Use outbound marketing strategies to enable Sales to target prospects in attractive markets, and effectively identify and engage the right opportunities
* Identify and execute the right outbound strategy for both digital and traditional outbound campaigns
* Mine our existing prospects database to develop outbound marketing lists
* Identify and acquire appropriate external lists to expand outbound marketing reach
* Support and Enable Sales to successfully turn prospects into clients
* Manage and maintain website, ecommerce and marketing platform integrations
* Work with external marketing and technology firms
* Create strategies and marketing materials for new product and marketing campaign launches
Experience
* 5-7 years experience in digital marketing for B2B and B2C training, consulting or professional services products
* Experience generating qualified B2B leads for large corporate training and consulting deals
* A proven track record for creating demand for in-person and online business training programs
* Experience setting digital marketing strategy using data and analytics tools across multiple platforms
Education
Bachelor's degree in Marketing/MBA or equivalent business experience preferred.
Preferred Programs and Skills
CRM, Email and Marketing Automation
Salesforce
Pardot or equivalent marketing automation experience (Hubspot, Marketo, ect..)
Website, CMS and E-Commerce
WordPress
Shopify
Working knowledge of HTML, CSS, and JavaScript development and constraints
Google Marketing Platforms
Ads
Analytics
Display Network
Tag Manager
Social Media Lead Gen and Retargeting
Facebook Ads
LinkedIn Ads
Experience with A/B testing, multivariate experiments and optimizing landing pages
Unbounce
Optinmonster
SEO Monitoring and Improvements
Google Search Console
Moz
Yoast
Microsoft Office Proficiency with Strong Excel Capabilities
Photoshop and Illustrator Experience Preferred
Job Type: Full-time
Salary: $110,000.00 to $140,000.00 /year
Posted by: KIT List Jobs <jobposting2@kitlist.org>
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