Please direct your responses to: http://channel-impact.force.com/careers/ts2__JobDetails?jobId=a0K1L000
Channel Impact is hiring for a Digital Marketing Program Manager responsible for demand generation programs across email and Web properties. You will be part of our client's growing digital marketing team chartered with driving growth and marketing innovation.
This is a W2 opportunity with Channel Impact.
What you'll be doing:
Building value and competitive advantage for our client by increasing traffic and demand generation
Planing and executing all online marketing programs across multiple channels including SEM/PPC, Paid Social, and PPL to reach weekly lead targets by geography
Driving cost-effective new customer acquisition via metrics-driven online marketing campaigns
Collaborating with internal stakeholders to devise key messaging points for specific inbound campaigns
Build weekly, monthly and quarterly inbound lead targets with campaign managers to deliver marketing qualified leads per agreed upon targets
Analyzing and reporting on key performance metrics of demand generation programs, including PPC, display, and paid social programs
Analyzing user behavior in email and landing pages and conversion funnels using analytic tools
Analyzing industry trends and the competitive landscape to identify optimization opportunities
Designing and executing A/B tests to optimize performance of email and landing page experiences
Collaborating with the other marketing channels to exchange data, observations and learnings
Skill Set:
Ability to adapt to changing business needs is critical
3-5 years' of Digital Marketing experience (either in house or agency management)
Knowledge of digital marketing channels (email, content syndication)
Previous experience with marketing automation, CRM and A/B testing preferred
Experience building email nurture or engagement programs preferred
Working knowledge of web analytic and optimization tools such as Optimizely, Google Analytics etc
BS or BA required
No phone calls, please.
Posted by: KIT List Jobs <jobposting2@kitlist.org>
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