Please direct your responses to: heather@wedomarketing.com
Envision Technology Marketing Group, Inc., (ETMG) is seeking a Go-To-Market Segment Lead, Digital Media professional to drive the strategy and execution. You should have deep knowledge of the creative customer segment, coupled with proven experience in online, direct and indirect subscription sales. Position will partner with Marketing, Sales, Finance, Operations and Product teams to lead complex, cross-functional initiatives that result in an improved customer experience and retention and increased new customer acquisition.
Your work will focus on the clients growing consumer customer base, using data and market insights to find the best ways to engage with customers, increase their share of wallet, and ensure they remain lifelong customers.
Key Responsibilities
•Partner with Marketing, Sales and Product teams to develop and execute business plans that deliver quarterly sales goals
•Drive cross-functional efforts to execute on actions that drive customer acquisition and retention success, measuring outcomes and course-correcting when necessary
•Collaborate with Finance teams to understand and forecast every component that makes up our quarterly and annual new/renewal revenue success
•Use data-driven business models to optimize acquisition and retention funnels across all direct and indirect routes to market
•Obsess over all try and buy customer experience journeys, identify opportunities for improvement and drive cross-functional teams to deliver
•Partner with Marketing to establish and operate campaign frameworks that deliver best in class customer acquisition
•Develop and maintain deep understanding of customer segments, and provide insights back to product teams that result in improved product capabilities and experiences
Qualifications/Experience
•BS/BA with 10+ years software, high tech or management consulting experience
•Customer-first orientation, with deep global experience working with design and video customer segments
•Genuine desire to carry a number, and proven track record of exceeding sales goals
•Demonstrated leadership success in dynamic environments, rapidly anticipating and adapting to shifting priorities
•Ability to rapidly assess a problem, define options, evaluate and execute to address critical business issues
•Demonstrated excellence in conceptual thinking and analytical problem-solving
•The desire and ability to take a stand and advocate a course of action, presenting supporting facts and data to back up your position
•Extraordinary communication skills, both verbal and written, at all levels
•A solid sense of self, balanced with the drive to put team first
•Global cultural awareness and experience with global teams
•Great sense of humor
•M.B.A. - a plus
This position is a long-term contract position, ON SITE at least 3 days a week, in San Jose, CA.
If you meet the qualifications above, and you would be interested in working with ETMG on a contract basis, please submit a cover letter, resume including your desired hourly rate, and samples of your work to jobs@wedomarketing.com.
About ETMG: We are a full-service marketing agency and have provided many of Silicon Valley's premier technology companies with effective marketing communications solutions since 1998.
www.wedomarketing.com
Posted by: KIT List Jobs <jobposting2@kitlist.org>
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