Please direct your responses to: lisa@segment.com
Overview
At Segment, we believe companies should be able to send their data wherever they want, whenever they want, with no fuss. Unfortunately, most product managers, analysts, and marketers spend too much time searching for the data they need, while engineers are stuck integrating the tools they want to use. Segment standardizes and streamlines data infrastructure with a single platform that collects, unifies, and sends data to hundreds of business tools with the flip of a switch. That way, our customers can focus on building amazing products and personalized messages for their customers, letting us take care of the complexities of processing their customer data reliably at scale. We're in the running to power the entire customer data ecosystem, and we need the best people to take the market.
We've already seen great early success in the enterprise with customers like IBM, Intuit, and Levis. Now it's time to operationalize our insights and make our marketing and sales motion for enterprise a machine. The Sr. Product Marketing Manager would lead go-to-market, messaging, and positioning for the enterprise audience and report directly to the head of product marketing. Partnering closely with sales, you would ensure our customer-facing teams have the positioning, collateral, and play books they need to drive success in the enterprise.
What you'll do:
Own Segment's messaging, positioning and packaging for the enterprise market
Define Segment's solutions and use cases for enterprise
Tailor messaging per lines of business, roles, and verticals
Identify and produce the collateral needed for the sales team to attract new customers, overcome objections, and close deals
Enable the sales team to articulate our value propositions and how to use available assets
Work with the demand generation team to drive enterprise-focused campaigns
Collaborate with our PR team to identify thought leadership angles for the enterprise market
Brief analysts on our solution for enterprises and drive inclusion in key research pieces
We're looking for someone who
Is a great listener
Is a great storyteller
Loves working with customers directly
Never stops learning
Measures and iterates on their work based on results and feedback
Drives alignment between cross-functional and executive stakeholders
Synthesizes information from multiple inputs into cohesive stories
Only publishes all polished and customer-centric work
You'll be a great fit if…
You have B2B enterprise marketing experience, ideally targeting a technical buyer
You have 3+ years of PMM, solutions marketing, or sales enablement experience
You have 5-7+ years of total relevant work experience
Segment is an equal opportunity employer. We believe that everyone should receive equal consideration and treatment. Recruitment, hiring, placements, transfers, and promotions will happen based on qualifications for the positions being filled regardless of sex, gender identity, race, religious creed, color, national origin ancestry, age, physical disability, pregnancy, mental disability, or medical condition.
Posted by: KIT List Jobs <jobposting2@kitlist.org>
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