Please direct your responses to: https://www.cpp.com/en-US/Company/Careers/Openings
Job Title: Product Marketing Manager
You are goal-oriented and are passionate about bringing teams together to achieve organizational success. You enjoy acting as a liaison between marketing and sales to ensure that the sales organization is well-equipped with the content, training, and knowledge of available resources to actively work and close deals in the pipeline. In fact, helping sales close deals gives you chills. Though you report into Marketing, you are a champion for sales! And, you really want to work for a company making a positive difference in the world.
Position Summary
The Product Marketing Manager is a key role within the product marketing team responsible for partnering with the sales team to execute against CPP's strategic sales priorities. The Product Marketing Manager will act as the key liaison between product managers, marketing managers and the sales team to ensure that the sales organization is well-equipped with the content, training, and knowledge of available resources to actively work and close deals in the pipeline.
Job Responsibilities
• Develop, manage, and optimize Sales & Customer Success Playbooks that enable our salesforce to sell more efficiently and effectively.
• Drive regular and ad-hoc one-on-one discussions with sales reps to gather sales insights and requirements, communicate best practices, and foster accountability.
• Work in partnership with Product Managers to sustain a robust understanding of target audiences, buyer personas, and market segments through primary and secondary research.
• Measure and report on the effectiveness of sales enablement investments and programs.
• Learn and document best practices, customer targeting strategies, objection-handling, and customer sales requirements.
• Develop success stories and share with the sales organization; work in conjunction with Sales Operations team to maintain and analyze win/loss examples to inform product development and sales enablement.
• Build and maintain sales go-to page on SalesForce.com.
• Develop and integrate training content into a sales repository and create a maintenance plan.
• Coordinate the development and roll-out of sales programs and initiatives across CPP's worldwide field organization.
• Work with sales to support regional campaigns to drive revenue goals and partner with marketing group to implement tracking and reports.
• Develop and implement a review process to deliver insights to Sales and Product teams regarding the success of training and tools.
• Travel periodically to conferences, events, and customer meetings to inform market knowledge.
• Partner with Sales Operations to track pipeline performance against lead generation campaigns. In particular, monitor progression from MQL through to SAL and opportunity generation against program goals. If goals are at risk, work with sales and marketing to define an action plan and see that its implemented.
• Work with Sales Operations and Product Management to develop and implement product readiness training strategy, program and curriculum for the sales organization. Create, prepare and enhance training outlines, agendas, presentations and materials including sales call scripts.
You will have the following:
• 5-7 years related working experience in Marketing or Product Marketing.
• Ability to develop programs using data insights and leverage KPIs to measure business impact.
• Demonstrated success in designing, developing, and facilitating enablement programs that help reps to achieve quota.
• Demonstrated success as a liaison between sales and marketing teams.
• Strong writing skills and clear communicator.
• Great organization skills, extreme attention to detail, and eye for quality.
• Ability to provide thought leadership and execute upon original ideas/concepts.
• Independent worker but also a team player with ability to collaborate and deliver results.
• Problem solver and comfortable with navigating ambiguity.
• Demonstrated ability to be accountable for projects and deliverables, with specific attention to deadlines.
• Must have an interest in understanding key customer pain points as well as the sales development process.
• Prior Salesforce.com experience will give you an edge.
• Prior experience with GoTo Training or other similar delivery platforms is a plus.
At CPP, our only job is to help people development professionals be better and, in turn, help their companies' employees flourish. While we're best known for our products like the Myers-Briggs® assessment (MBTI®), CPP is also a group of people who provide experts in the talent management industry the information, guidance, and support they need. We offer solutions to help improve organizational performance and address whatever challenges businesses and professionals face – from team building, leadership and coaching, and conflict management to career development, selection, and retention. Perhaps that's why millions of individuals in more than 170 countries use our products each year. They include people at Fortune 500 companies and businesses of all sizes, as well as educators, government agencies, and training and development consultants.
Working at CPP gives you the rare opportunity to make a difference, experience genuine respect from your colleagues and peers, and feel valued and supported. Friendly, caring, intelligent people thrive here and create a spirit of community that enriches the personal and professional lives of all of us. We work to create an environment that fosters excellence and encourages employees to contribute, learn, and grow throughout their career.
CPP, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color.. national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, or status as a qualified individual with disability. (EEO Employer/Vet/Disabled)
If you would like to make a significant contribution to CPP's growth, while working with peers and internal customers who are passionate about our solutions and mission, please apply online today!
Rachel Borders, HR Manager
https://www.cpp.com/en-US/Company/Careers/Openings
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