Please direct your responses to: heathbrain@yahoo.com
Envision Technology Marketing Group, Inc., (ETMG) is seeking a Social Media Manager for a client company in San Francisco. As a critical member of the digital marketing team, this individual will manage the corporate social media calendar, including content ideation, creation, editing, curation and optimization. S/he will utilize social media platforms and tools to develop and increase brand awareness, drive traffic to and across the digital ecosystem; generate interest and ultimately impact overall growth and revenue. The ideal candidate will have a proven track record of working solo and with teams to conceive, create, and execute highly engaging social media programs.
The candidate will also have in-depth knowledge of best practices across all platforms. S/he must possess a strong grasp of copywriting specific to the social media space and different channels and how to articulate articulating what makes our products unique. S/he must also use a metrics-driven approach to manage the channel and can provide analytics and actionable reporting to inform content strategy and optimization. This includes but is not limited to gathering and understanding social data from the social platforms, from social listening tools, from social publishing tools as well as from web metrics and Salesforce.com.
Key Responsibilities:
•Plan and manage the publishing calendar, social objectives, messaging, writing posts, sourcing or creating the visual images for these posts, aligning to the overall product and marketing plan
•Run ongoing testing with agency to continually push the envelope for social content to drive increased engagements and traffic
•Serve as main point of contact for PR, Channel/Field teams, and Business Units
•Manage day-to-day reactive and proactive communications on social media channels
•Provide insights behind social media channel metrics and traffic. Create monthly / quarterly and ad-hoc social media learnings/insights ensuring clear insights/actions is the focus, rather than just data that rolls up to global reports utilizing social channel data, web metrics data and agency data.
•Manage internal social sharing tool – Dynamic Signal Voicestorm – including keeping up with platform updates, communications around tool, reporting and content updates. Proactively and continuously tout usage of tool and be the first point of contact as well as providing training, and acting as first point of contact and advocate for usage of tool within other teams
•Review and monitor competitive brands in similar communities
•Grow engagement, reach, and impact through proactive campaigns and management
Qualifications:
•5-7 years experience in communications, potentially from an integrated marketing, PR, advertising or digital agency and understanding that social is its own unique channel
•Bachelor's degree or internationally recognized equivalent
•Proficiency with social media management platforms such as Spredfast, Sprinkler, Sysomos, Radian6, Dynamic Signal or equivalents
•Must have proven experience and good understanding of how to leverage and best practices for both LinkedIn and Twitter.
•Proven tools and methods for measuring the impact of social media programs and ROI, including Google Analytics and Omniture/Adobe Marketing Cloud
•Superior writing skills, a flair for communicating effectively for social, and demonstrated ability to create tastefully irreverent editorial content
•Organized, self-managing, yet definitely a team player—working well collaboratively is a must
•Able to deal with unpredictable situations, with exceptional-problem solving skills as well as, work within tight deadlines, adjust to changes in priorities, and balance short term needs with long term strategic initiatives
•Strong verbal and written communication skills, with the ability to present groups of all sizes
•Able to execute a project from start to finish independently if needed, and comfortable working in an ambiguous environment
•Ability to use Photoshop/Illustrator for editing of graphics, resizing and/or creating graphics from existing templates
•Experience with guiding and managing external agency partners
•Experience working with Salesforce.com, and Marketo, a plus
•Understanding of paid social media a plus.
This is a long term, hourly, entry level position, renewed quarterly.
If you meet the qualifications above, and you would be interested in working with ETMG on a contract basis, please submit a cover letter and resume including your desired hourly rate.
About ETMG: We are a full-service marketing agency and have provided many of Silicon Valleys premier technology companies with effective marketing communications solutions since 1998. www.wedomarketing.com
Posted by: KIT List Jobs <jobposting2@kitlist.org>
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