Please direct your responses to: anna.enerio@parc.com
Content Marketing Manager
Manager of Content Marketing has the primary responsibility to optimize exceptional content-driven experiences for our customers and prospects in the research and development field. They will work cross-functionally with colleagues in marketing, design, science labs, web operations and communications to create a seamless path through each step of the buyer's journey - leveraging website flow and conversion optimization, nurture sequences and lifecycle marketing. We are looking for someone who has a proven track record of driving quantifiable results with great content distribution and optimization, and is excited about maximizing lead volume and velocity with targeted content.
Responsibilities will include:
Create highly relevant and valuable content to attract, acquire, and engage names/leads from clearly defined target audiences. Examples of content to produce -
Commercial case studies (for online and business development tools)
Government projects, case studies, and overall presence on website
Content calendar and roadmap for social, blog, etc.
Brochures, data/fact sheets, webinars, newsletters, business development presentations, etc.
Video scripts and editing
Search Engine Content and Key words
Email marketing and landing pages creation
Event content and messaging
Align content marketing programs and activities with overall marketing strategy, focus areas, and competencies
Collaborate across the marketing organization to identify new content themes, topics and formats in collaboration with company thought leadership program
Work with cross-functional teams such as design, scientists, researchers, webmaster, outside partners, and overall marketing team
Optimize landing pages and website properties for conversion
Help create content and structure enhancements for the company's social media, email, SEM and client referral campaigns.
Create and help develop PARC's online communication plan
Requirements:
5 – 7 years of marketing content experience
Bachelors or masters in English, Communications, Journalism or work experience in technical writing
proficiency with highly technical content; comfortable with scientific research projects
experience with WordPress, HubSpot, social media platforms
comfort with HTML and Google Analytics a plus
excellent written and verbal communication skills
Design experience is a plus but not a requirement.
Benefits
We offer a very competitive salary package and full benefits (medical, dental, vision, life & disability insurance, 401K. PARC also strives for the best possible work-life balance, so employees benefit from maternity, paternity and adoption leave, as well as a variety of flexible working options. PARC employees enjoy the use of onsite health & fitness center and collegial dining at our onsite cafeteria. The PARC campus is in a spacious modern building in close proximity to the resources and opportunities of Silicon Valley and benefits from nearby leading universities such as Stanford and Berkeley. It is also close to many amenities, top schools, and outdoor activities (see http://www.parc.com/about/ culture.html). PARC provides a highly diverse environment and is proud to be an equal opportunity employer (see http://www.parc.com/about/ careers/).
About PARC
PARC, a Xerox company, is in the Business of Breakthroughs®. Practicing open innovation, we provide custom R&D services, technology, expertise, best practices, and intellectual property to Fortune 500 and Global 1000 companies, startups, and government agencies and partners. We create new business options, accelerate time to market, augment internal capabilities, and reduce risk for our clients.
Since its inception, PARC has pioneered many technology platforms – from the Ethernet and laser printing to the GUI and ubiquitous computing – and has enabled the creation of many industries. Incorporated as an independent, wholly owned subsidiary of Xerox in 2002, PARC today continues the research that enables breakthroughs for our clients' businesses.
PARC is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. People with disabilities who need a reasonable accommodation to apply or compete for employment with PARC should contact PARC Human Resources.
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