Thursday, November 16, 2017

[KITlist] Senior Marketing Operations Manager | Illumio (Sunnyvale, CA)

 

Please direct your responses to: michelle.pouquette@mindtickle.com


Please direct your responses to: ana.sanchez@illumio.com


 Illumio, recently named to the CNBC Disruptor 50 list, stops cyber threats by controlling the lateral movement of unauthorized communications through its breakthrough adaptive segmentation technology. The company's Adaptive Security Platform visualizes application traffic and delivers continuous, scalable, and dynamic policy and enforcement to every bare-metal server, VM, container, and VDI within data centers and public clouds. Using Illumio, enterprises such as Morgan Stanley, Workday, Plantronics, Salesforce, NetSuite, Oak Hill Advisors, and Creative Artists Agency have achieved secure application and cloud migration, environmental segmentation, compliance and high-value application protection from breaches and threats with no changes to applications or infrastructure. For more information, visit www.illumio.com or follow @Illumio.


 Job Description


 We are a high-performing team, utilizing multiple integrated tracking tools along with our marketing automation platform that provides a close-loop customer experience. If you are passionate about mining and mastering data to detect repeatable patterns, derive meaning, and visualize the results, this is a great opportunity to work with a fun and fast-paced team.


 Major Performance Objectives


 • Build the campaigns and performance reporting model that enables marketing to accurately scale our predictive revenue model.


 • Identify performance and opportunity trends, find the needle-in-the-haystack information that improves conversions, maximizes spend and shortens the sales cycle.


 • Provide real-time actionable intelligence and recommendations for the go-to-market team.


 • Be the source of truth for industry benchmark data and ensure we always know how we are performing and how we can exceed averages.


 • Work closely with the go-to-market team (Marketing Ops, Programs, Content, Field, Channel, Technical Marketing, Sales Ops) to track performance and improve ROI for marketing led programs.


 Key Tasks in Achieving Performance Objectives


 • Track all marketing activities, metrics and conversions through the entire demand funnel from site visits to closed won deals to always understand what's working/what's not working


 • Campaign creation and management in HubSpot/SFDC


 • Perform statistical analysis to support demand creation, optimize our marketing automation tool and other integrated marketing platforms (i.e. HubSpot, SFDC, Google Analytics, social data)


 • Leverage existing data infrastructure and sources while building and managing for scale, quality, and efficiency.


 • Ensure a high quality of work through demonstrated accuracy and expertise; looking for ways to improve and promote quality.


 • Budget tracking, projections, and ROI analysis

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