Please direct your responses to: http://tinyurl.com/Crawfords-546
Crawford Group (www.crawfordgroup.com) is seeking a full-time Event Marketing Engagement Manager consultant for one of its high-tech clients located in San Jose. The Event Marketing Engagement Manager will define objectives and strategies for event marketing initiatives, a key element of our clients' overall integrated marketing communications programs. The ideal consultant is a strong marcom program manager, accustomed to working in a fast paced and results-oriented corporate environment. Must be resourceful, enthusiastic, high energy and creative with a demonstrated ability to diplomatically influence at all levels of an organization and drive results.
Specific responsibilities include:
* Represent Event Marketing holistically to key segments as Engagement lead
* Ensure all event programs map to clear business objectives and are leveraged into key integrated marketing programs
* Based on key criteria and performance indicators, lead segment event portfolio
* Help to define and standardize consistent process, framework and training for event marketing engagement
* Analyze programs for effectiveness at segment/campaign level
* Identify new event marketing opportunities based on customer insight, industry trends and competitive research
* Communicate and lead virtual event marketing team approach
* Navigate and optimize the services and leverage opportunities within Event Marketing
Skills/Requirements:
* 11-13 years' experience managing integrated marketing/communications programs, including setting event marketing program strategies. Must include recent experience working for at least one enterprise technology company
* Strong communications skills: verbal/public speaking, written, presentations
* Strategic, creative and business minded while ensuring strong delivery/execution results
* Experience in market research and/or marketing analytics
* Strong project management capabilities. Must have the ability to juggle multiple, concurrent demanding initiatives
* Proficiency with the Microsoft Office Suite
* Bachelors' degree in Marketing, Communications, Business or similar
* MBA a plus
* Experience in leading change management processes a plus
* Experience with Service Providers a plus
Rate: $1800-2000/week as a W-2 employee of Crawford Group; benefits available NO PHONE CALLS, PLEASE
Location: 50% onsite at the client's offices in San Jose, CA and 50% remote
Hours/duration: full time - ongoing
Interested? Please fill out a profile and upload your resume in MS Word format at:
http://tinyurl.com/Crawfords-546
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