Please direct your responses to: http://hire.jobvite.com/j/?cj=oQZzWfw4&s=Kit_List
About Meru Networks
Meru Networks develops and markets wireless LAN infrastructure solutions that use virtualization to deliver pervasive, high-fidelity wireless service for business-critical voice, video and data applications. The company first introduced its award-winning virtual cell wireless architecture in 2003, and Meru products embody a complete departure from typical hub-based WLAN approaches, offering a wireless solution with levels of performance, reliability, security and cost-effectiveness previously found only in wired networking environments.Meru´s solutions have been adopted in all major industry vertical markets, including Fortune 500 enterprises, health care, education, retail, manufacturing, hospitality and government. Meru is headquartered in Sunnyvale, Calif.
We are looking for an experienced Demand Generation Manager who will plan and manage demand generation campaigns. The Campaign Manager is responsible for the strategic planning and execution of all outbound lead generation and field campaigns using marketing software.
RESPONSIBILITIES
Manage the planning, developing, scheduling, coordinating and measuring of demand generation and field marketing campaigns that create responses and result in more qualified leads.
Manage lead generation programs including generating-qualifying-fulfilling-reporting and analysis of lead data and programs.
Manage all creative, content, scheduling for marketing automation and nurture programs.
Develop reporting and analytics for all campaigns
Manage lead-gen databases. Maximize data integrity through continuous cleaning of data
Plan and produce effective field marketing programs on a quarterly basis including webinars, seminars, lunch-and-learn sessions with distributors, working closely with field marketing team.
Manage all aspects of the planning and implementation of cyclical, high volume, email campaigns targeting prospects.
Maintain a macro view of all campaigns touching customers to ensure that competing campaigns do not hit customers simultaneously that email frequency is appropriate.
Work with web marketing manager on marketing automation system implementation and optimization, establishing rigorous test/control protocols and metrics for each campaign.
Maintain a centralized calendar of all campaigns and customer touches.
Manage, and reconcile the budget for demand generation campaigns, content development for demand generation as well as seminars and events.
Skills:
5-8 years relevant experience in marketing automation and lead-gen management.
BA in Marketing, Communications, or Business or equivalent combination of experience.
Experience developing and implementing best practice guidance for email and web marketing campaigns.
Marketing campaign management experience, with an emphasis on technical/analytical skills required to drive campaigns.
Proficient with Eloqua or similar marketing automation software as well as salesforce.com.
Please click <a href="http://hire.jobvite.com/j/?cj=oQZzWfw4&s=Kit_List">here</a> to apply.
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