Please direct your responses to: http://tinyurl.com/Crawfords-563
Crawford Group (www.crawfordgroup.com) is seeking a Sr. Marcom Manager with solid, recent experience managing large scale event programs (program budgets exceeding $1M). The Sr. Marcom Manager, Events will partner with our clients to define objectives, strategies, program elements and KPIs for event marketing initiatives. The ideal consultant is a strong marcom program manager, accustomed to working in a fast paced, results-oriented, customer-centric environment. Must be resourceful, enthusiastic, high energy and creative with a demonstrated ability to drive measurable results.
Specific responsibilities include:
* Ensure all event programs map to clear business objectives and are leveraged into key integrated marketing communications programs
* Help to define and standardize consistent process, framework and training for event marketing engagement
* Analyze programs for effectiveness at segment/campaign level
* Identify new event marketing opportunities based on customer insight, industry trends and competitive research
* Define key program stakeholders, create functional teams
* In collaboration with internal client stakeholders, drive event marketing strategy and planning, ensuring alignment with corporate objectives
* Defining KPIs/program success metrics
* Audience definition by segmentation, audience acquisition strategy development
* Full program development and management:
-Site inspection, venue selection
-Event theme development
-Sponsorship
-Partner participation
-Conducting RFPs, vendor selection, negotiation and contracts
-Identifying and leading the core team of vendors
-Defining break-out sessions
-Speaker procurement and management
-Event marketing campaign development, spanning online/social media and offline
-Web-based registration
-Travel logistics
-Oversee and maintain master event production schedules
* Full budget management: Drive financial reporting, mapping bottoms-up budget with top-down directives for all aspects of the programs
* Master of onsite implementation
* Documenting and presenting post-event metrics
Skills:
* 11-13 years' experience managing integrated marketing/communications programs, including setting event marketing program strategies. Must include recent experience working for at least one technology company. Agency experience a strong plus
* Strong communications skills: verbal/public speaking, written, presentations
* Strategic, creative and business minded while ensuring strong delivery/execution results
* Experience in market research and/or marketing analytics
* Strong project management capabilities. Must have the ability to juggle multiple, concurrent demanding initiatives
* Proficiency with the Microsoft Office Suite
* Bachelors' degree in Marketing, Communications, Business or similar
Salary: D.O.E. as a w2 employee of Crawford Group; includes benefits
Location: Onsite in our Campbell, CA office, plus 25% domestic travel. Local, S.F. Bay Area candidates only; no phone calls please
Hours/duration: Full time salaried employee
Interested? Please create an online including a Word version resume by following the link below:
http://tinyurl.com/Crawfords-563
------------------------------------
********************************************************************
Read the new KIT List blog at www.kitlist.wordpress.com for job tips and to connect to our community!
Please go to www.KITlist.org to join, post jobs, or get answers to common questions. If you have any comments or questions, you can reach us directly at KITmoderator@KITlist.org.
By using the KIT List you agree to comply with the Terms of Use on the site, and will not use discriminatory employment practices. The KIT List is a service of Connelly Communications, Inc.
TO UNSUBSCRIBE:
Replying to KIT emails with an "unsubscribe" request does not work.
Instead, just send an email (from the same account you used to subscribe) to KITlist-unsubscribe@yahoogroups.com. If you are still receiving emails after a few days, please email us at KITmoderator@KITlist.org and we will manually remove you. Thanks!Yahoo! Groups Links
<*> To visit your group on the web, go to:
http://groups.yahoo.com/group/KITlist/
<*> Your email settings:
Individual Email | Traditional
<*> To change settings online go to:
http://groups.yahoo.com/group/KITlist/join
(Yahoo! ID required)
<*> To change settings via email:
KITlist-digest@yahoogroups.com
KITlist-fullfeatured@yahoogroups.com
<*> To unsubscribe from this group, send an email to:
KITlist-unsubscribe@yahoogroups.com
<*> Your use of Yahoo! Groups is subject to:
http://docs.yahoo.com/info/terms/
