Tuesday, September 23, 2014

[KITlist] Marketing Specialist (San Mateo, CA)

 

Please direct your responses to: darian@giftedandtalented.com


GiftedandTalented.com is recruiting for a junior role of Marketing Specialist with 1-3 years of experience in San Mateo, CA. You need the unique combination of passion, desire and skill and work ethic to market GiftedandTalented.comand learn on the job --you���ll learn more in a couple of months than most people do in a year.

The Marketing Specialist will participate in the planning and execution of digital marketing campaigns, social media, and offline marketing efforts targeted to parents of gifted and talented students (K-12), both domestically and abroad. But we are more than just online courseware. We especially want someone who cares about education, about our youth and helping those who are the world���s future leaders and innovators.

To apply please send your resume and a cover email explaining your thoughts on GiftedandTalented.com (feel free to be critical - we won���t take it personally) and why you would be a good fit at our education company (it���s ok if you don���t have a lot of experience - we���re ok with that) to darian@giftedandtalented.com.

***Resume���s without both these items will not be considered. ***



We are located in San Mateo, CA. Local candidates only please.



Responsibilities will include, but not be limited to, the following:

Assisting with the development and execution of online marketing programs that support new customer acquisition goals from inception through post-campaign analysis.

Monitoring and optimizing paid search campaigns including keyword generation, ad copy testing, bid management, landing page optimization, budget management, etc. across FB, Bing, Adwords, etc.

Writing website content to improve SEO rankings and drive higher content and validity scores on Google, Bing and Yahoo.

Work with graphic artists writing ad copy, wireframing ads, and managing assets.

Identifying marketplace trends and recommend changes to improve conversions

Implementing email-marketing campaigns to existing customers for renewal and upselling as well as potential customers.

Assisting with social media marketing strategy on Facebook, Twitter, Pinterest, Youtube and others.

Creating and curating content for our online community for the world's brightest students and those aspiring to academic excellence.

Desired Skills and Experience

Bachelor���s Degree (B.A./B.S.) in a related field

An affinity for the excitement and challenge of working in a startup environment

Minimum 1-3 years' online marketing experience

Experience with Google AdWords, Bing and Yahoo Search Marketing, FB advertising, affiliate marketing and email marketing

Social Media experience

Solid grasp of online marketing and SEM optimization best practices

Experience in the education sector preferred but not required

Exceptional communication, organization and presentation skills

Strong quantitative, analytical and problem-solving skills

Sense of humor important - we���re building a world class team that works hard and has fun

Willingness to fail, learn, succeed. Repeat.

Advanced K-12 students and their families have unique needs. Guided by ongoing research at Stanford University, GiftedandTalented.com is the premier online community for accelerated learners and the parents and educators who support their development. Harnessing the power of research, technology and innovation, we provide educational tools and expertise that help advanced students and those seeking academic excellence achieve their greatest potential. GiftedandTalented.com is the consumer arm of Redbird Advanced Learning.

We are located in San Mateo, CA. Local candidates only please.

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