Product Marketing Manager
Our client is looking to hire exceptional people. We help some of the largest and most successful companies in the world defend, protect, and govern their most sensitive data--and we're currently building our next generation of cloud-based solutions that will literally change the way people work. We are looking for a talented and passionate individual who is interested in joining our team to help us take our company to the next level.
At our company, you will find an environment where innovation comes from creative collaboration and where everyone is empowered to go fast and have fun. And if you find joy in taking the "im" out of impossible, you will feel right at home with our team!
Summary:
Reporting to the VP of Marketing, the successful candidate will develop a strategic vision, establish the go-to-market execution plan and support the sales and channel to increase revenue and market share for our cloud-based email archiving and eDiscovery solutions. Cloud computing, information governance, and eDiscovery are three hot markets, and our company is experiencing great growth by being located in the apex of these three markets. The individual will be responsible for strategic and tactical activities to dramatically increase the growth rate and make this the fastest growing product line at our company - by developing and executing product and solution positioning, pricing and product packaging, with compelling value propositions and significant competitive differentiation that highlight the unique value of our products. The candidate will also support field and channel sales with training, sales tools, deal support and tactical marketing activities, including product and solution messaging, web site content, trade shows, channel event support and collateral development. This position will report directly to the Vice President for Archiving & eDiscovery, and will work closely with product management, corporate marketing and executive staff.
Responsibilities:
Build and execute successful go-to-market strategies
Create positioning that is consistent and recognizable across the company and direct the development of key messaging that demonstrates compelling value for customer/prospects and differentiates our products and solutions from the competition
Define market segments and develop strategies to penetrate vertical or horizontal markets
Create compelling pricing and packaging and define optimal pricing/packaging strategies by deployment model, geography and/or vertical market
Enhance sales and channel productivity by delivering sales support and tools including product/technical training, competitive strategy and analysis, customer and partner presentations, white papers, data sheets, proposal templates, etc.
Provide input to other corporate and product marketing activities such as product release deliverables, product specific support at industry conferences, trade shows, seminars, sales kickoffs. Work with corporate communications on press releases, media outreach, white papers, and case studies
Requirements:
Ability to think strategically and delivery tactically
Demonstrated experience in supporting sales teams and channels to increase deal close rates and revenue objectives
Candidate must be able to express ideas, marketing and sales strategy in a compelling manner, build relationships and effectively interface with the sales and channel organization, marketing colleagues, channel partners and customers at all levels.
Ability to identify sales and channel needs and successfully translate those needs into effective tools, training and marketing requirements
Superior verbal/written communication and presentation/training skills
Self-motivated with the ability to perform unsupervised and motivate marketing and sales stakeholders to achieve go-to-market goals
Team player with strong interpersonal/interdepartmental skills
Experience in technology or development of enterprise software or software as a service in product management or sales engineering.
BS/BA or equivalent required, preferably in technical or business concentration; MBA preferred
5+ years direct work experience in product marketing within an enterprise-focused technology provider, with direct experience in archiving, eDiscovery or content management; strong preference for SaaS/Cloud experience
Local candidates only (SF Bay Area)
No relocation
Jon Ramos
Jon@marcomchoices.com
Staffing Consultant
www.marcomchoices.com
Marcom Choices Staffing
P.O. Box 620632
Woodside, Ca. 94062
408 887-0455
