Poslease direct your responses to: heather@wedomarketing.com
Envision Technology Marketing Group, Inc. (ETMG), is currently looking for a Program Manager for our client in San Jose, CA. The program manager will partner on strategic planning and drive production and execution of email programs.
This is a hybrid strategic and execution role. The ideal candidate will have the ability to assist in and ensure the completion of the strategic planning phase, but will also be the primary execution resource for these communications.
Duties include:
•Collaborating and working effectively across multiple teams, including product teams, Campaign Marketing and Engagement Marketing to plan and schedule email, desktop and mobile app marketing communications.
•Work with internal and external creative agencies and business unit stakeholders to produce, review and finalize email templates and communications.
•Work with analytics and database teams to structure and define complex e-mail list requests, including data segmentation to ensure the audience criteria meets the program goals.
•Oversee the end-to-end production and implementation of each communication. This will include tasks such as kicking off projects in a project management system, managing timelines, testing emails, monitoring post-send performance and identifying opportunities for process refinements.
•Work closely with the worldwide field teams to ensure emails are localized with available and relevant country-specific content.
•Work closely with the analytics team to ensure timely and accurate reporting on all programs.
Work closely with other Engagement Marketing colleagues to manage the frequency and relevancy of communications to the audiences.
•Analyze primary indicators such as unsubscribe, open, clicks and orders of communications to drive revenue, ensure the marketable universe remains healthy and to help advise on overall communication strategy.
Experience Needed:
•Expert-level experience in creating and delivering emails to worldwide audiences. This includes managing email development milestones, setting up email tracking, and testing emails.
•Expert-level experience in either overseeing email deployments on a service platform such as Adobe Campaign, Exact Target, Eloqua, or Responsys, or directly deploying emails on this type of service platform.
•Intermediate-level or greater experience in data and analytics. Ability to analyze data and pull out relevant insights that lead to hypotheses for improving performance and that inform overall strategy.
•Intermediate-level experience in working across multiple teams to achieve program objectives.
•Experience in defining and ensuring implementation of email program tracking to gain key insights for program optimization.
Education:
•Minimum BA unless applicant has 5 years of applicable experience.
If you meet the qualifications above, and you would be interested in working with ETMG on a contract basis, please submit a cover letter and resume including your desired hourly rate.
About ETMG: We are a full-service marketing agency and have provided many of Silicon Valleys premier technology companies with effective marketing communications solutions since 1998. http://wedomarketing.com
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