Please direct your responses to: http://www.joinequilar.com
JOB FUNCTION
When someone says "A/B test" do you think of blood testing or marketing? If you said marketing, read on.
As Product Marketing Manager, you'll have ownership of all inbound and outbound marketing activities for the Equilar Insight family of products. You'll craft the messaging and positioning to appeal to top corporate executives, institutional investors, and human resources professionals. You´ll conceive and develop innovative marketing programs that drive demand for Equilar's flagship product. Think you can do it? Read on.
Attention to detail and an eye for quality, along with the innate ability to grasp and translate technical capabilities into benefits are critical components for success in this role. You will be the expert in buyers, how they buy, and their buying criteria and will transfer that knowledge to the sales channel. Do you have what it takes? Read on.
This position initiates, manages, and measures marketing programs that include web campaigns, email campaigns to increase sales conversions, AdWords programs, webinars, and customer events. This position is highly visible as it sits at the core of our go-to-market initiatives, and requires coordinating the ideas and deliverables of the Products, Research, and Sales departments.
DUTIES AND RESPONSIBILITIES
- Drive demand through email, website, webinars, events, press, and social media.
- Track and analyze campaigns to optimize the communication methods, timing, and tools.
- Amplify our messaging with strong writing skills to create a leadership position in new markets.
- Collaborate on the design, messaging and execution of effective events and demand generation programs, including channel and partner marketing.
- Increase size and quality of opt-in email subscriber lists.
- Utilize SEO and SEM techniques to improve Equilar's organic search ranking and drive leads through effective pay-per-click (AdWords) campaigns.
- Generate collateral and sales tools to increase sales conversion rate.
KNOWLEDGE, SKILLS, ABILITIES
Successful candidates will have the following traits:
- Excellent written and oral communication skills, especially with regard to prospects, clients, partners, and the Company's senior management.
- Proven track record of success in marketing at start-ups or small companies experiencing rapid growth. Experience successfully running marketing campaigns yielding measurable positive results.
- Organized and detail-oriented, with the ability to learn, adapt, and process new information quickly.
- Strong project management skills, with a proven ability to multi-task and manage projects of varying complexities.
- The ability to communicate deadlines and influence others to adhere to timelines.
- The capacity to persuade others and the willingness to assist others in the execution of their projects.
EDUCATION AND EXPERIENCE
Must have:
- Bachelor's degree or equivalent.
- 3-5 years of professional experience with a focus on marketing or communications.
- Understanding of the role of marketing, including email, SEO/SEM, social media, blogs, and emerging technologies.
SUPERVISORY RESPONSIBILITIES
This position has no direct reports, but as a senior member of the team the marketing manager is expected to assist in mentoring and developing junior team members.
TO APPLY
To find out more about a career at Equilar, go to http://www.joinequilar.com. To apply, click on the "Marketing Manager" link under "Open Positions".
WHO IS EQUILAR?
Employee-owned and based in Redwood City, California, Equilar is the market leader for benchmarking executive and director compensation. Equilar's award-winning suite of online databases is the first choice of companies seeking executive compensation and corporate governance solutions. Equilar's clients include leading human-capital consulting firms, over 1,100 publicly traded corporations (including over half of the Fortune 500), law firms, private-equity investors, and individual executives. These clients all rely on Equilar to rapidly and accurately compare individual executive and director pay packages across companies. Equilar's research is featured regularly in The New York Times and The Wall Street Journal, on CNBC, and in other leading media outlets.
Excellence, Quality, Unity, Innovation, Leadership, Accountability, Results. These are the qualities that we seek in everyone we hire.
WHY JOIN THE EQUILAR TEAM?
Rapid Growth. We've been recognized repeatedly as one of the fastest-growing private companies in America by Deloitte, Inc. magazine, the Silicon Valley Business Journal, and the San Francisco Business Times. With our new ExecAtlas service and expanding international opportunities, we expect our growth rate to accelerate even further in the near future.
Financial Strength. Our business is built on a profitable, subscription-based model with high client retention rates. We've had 11 years of consecutive growth, with no down years or layoffs. We take pride in our disciplined fiscal approach and have consciously avoided the financial irresponsibility that has taken down many startups in Silicon Valley. We do not have any outside investors (nor do we seek any), and maintain full control of our company's future.
Performance-Driven Culture. We come from diverse backgrounds and top universities with proven track records of success. We seek top-quartile performers who strive to be the best at everything that they do. We are 100% employee-owned and reward our top performers with a unique profit sharing program.
Great Career Opportunities. As a rapidly growing market leader, we offer plenty of opportunities for those passionate about career advancement and developing a broad skill set. When opportunities arise, our preference is to hire from within and train a top performer with a high career ceiling, rather than bringing in someone from the outside.
In Summary. We offer the energy and ambition of a startup and the stability and benefits of a publicly traded company. We are growing rapidly and looking for exceptional talent who share our values to join our team and help take our business to the next level.
EQUILAR BENEFITS
Equity Ownership and Profit Sharing. Our pay-for-performance culture gives top-performing employees the opportunity to take part in a unique profit sharing program. To the best of our knowledge, we are the only company in Silicon Valley that offers a broad based S-corp equity ownership structure that pays out annual cash dividends to its employee shareholders. Providing equity ownership opportunities and profit distributions is our way of sharing Equilar's success with you.
401(k) Match Program. We generously match up to four percent of salary in our 401(k) plans, and have never reduced, eliminated or capped our matching contribution. All matching contributions are immediately vested for you to keep.
Health Benefits. Employees and their dependents receive medical, vision, and dental benefits. We have several flexible benefit plans to choose from, including HSA and PPO plans.
Training and Development. Equilar promotes a culture of continuous learning and strives to offer top training and development opportunities. We offer tuition reimbursement for employees taking courses relevant to work or graduate-school preparation and have long-term training programs in place to develop business, leadership, and management skills.
Onsite Company Gym. We are committed to keeping employees happy, healthy, and productive. Our fully-equipped onsite gym is open to all employees so you can come back to work refreshed and energized.
Free Caltrain Passes. Our office is within walking distance of the Redwood City Caltrain station. All employees who choose to take public transit are provided with a free Caltrain pass.
Time Away. Time to recharge is an important part of life at Equilar. Employees receive up to 28 paid days off in their first year. We also offer a company-wide "Holiday Week," which gives all eligible employees paid time off for the week between Christmas and New Year´s.
As part of our commitment to a safe work environment, we require authorization to conduct pre-employment drug testing.
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