Monday, December 12, 2016

[KITlist] CONTR: Digital Marketing Director (Santa Clara, CA)

 

Please direct your responses to: http://www.stage4solutions.com/careers.html


We are looking for a Director of Digital Marketing for an opportunity at a midsized, B2B high technology company. This is a maternity leave replacement project. The Director of Digital Marketing is responsible for SEO/SEM, paid ads, etc strategy, execution and analysis. The companies works with several marketing agencies in this work. No team management.

This is a 4 month, 40 hour per week contract role onsite in Santa Clara, CA. This is a w2 role with Stage 4 Solutions, health benefits offered.

Responsibilities:

• Execute best-in-class SEO, SEM/paid search, retargeting, brand and display campaigns and programs. 

• Develop testing and optimization processes to continually improve efficiencies, program performance, and competitive advantages. 

• Provide in-depth closed loop reporting and analysis of campaign performance with actionable insights and recommendations to increase new customer acquisition; impact into the marketing funnel, and opportunity influence. 

• Work with internal creative team, media and advertising agencies/vendors to deliver top notch digital marketing results – optimizing creative, messaging, frequency, location, etc. as needed. 

• Design and manage all aspects of Paid Search, including campaigns and ad groups, generating keyword lists, and working with agency to manage keyword bids and ad performance. 

• Digital Account Based Marketing

• A/B Testing on Landing pages, Banner (text and display), and contextual placements.

• Develop and execute a comprehensive SEO strategy designed to increase organic traffic and conversions.

Requirements: 

• 7+ years experience SEM/SEO management in a B2B high technology company 

• Superior knowledge of search engine criteria/algorithms, best practices, trends and industry developments. 

• Knowledgeable of leading search engine analysis software such as Google AdWords, Google Analytics, SEMrush, Spyfu, and Moz.

• Strong analytical skills and a data-driven decision making orientation. 

• Highly communicative with the ability to translate complex subjects to varying levels of expertise. 

• Experience in working in a SEM/SEO marketing agency

• Bachelors degree

Please submit your resume to our network at http://www.stage4solutions.com/careers.html (please apply for the Digital Marketing Director (Santa Clara, CA) role).

Please feel free to forward this email to others who may be interested.

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