Please direct your responses to:
http://chc.tbe.taleo.net/chc02/ats/careers/apply.jsp?org=CRAWFORD&cws=1&rid=1140
Crawford Group (www.crawfordgroup.com) is hiring for an full time Field Marketing Manager for our client in San Mateo CA. The Field Marketing Manager will be a direct employee of the client (not a consulting role). If you have the skills listed below, we would love to speak with you and encourage you to apply for this role.
Responsibilities:
As a Field Marketing manager, you will be aligned with a sales team(s) to help create and execute targeted marketing campaigns to ensure revenue goals are met. Proven experience in various marketing techniques, including online and traditional marketing, is required.
Specifically you will:
Create and execute targeted regional marketing plans to bring together corporate programs and regional opportunities, including but not limited to field events, executive programs, tradeshows, industry associations, partner programs and telemarketing.
Understand complex buying/selling processes involving multiple decision-makers for software and services purchases. Provide support through sales tools, training and market expertise to the sales force to ensure their ability to consultatively sell solutions.
Build and maintain ongoing communications with the regional sales VPs and directors, field marketing peers and account executives.
Help drive demand creation and lead generation activity in developing qualified sales leads and creating brand awareness activities.
Forecast, measure and analyze impact of programs on sales cycles; produce weekly reports and monthly dashboards to demonstrate campaign progress and region success. Assist event and marketing program managers in developing regional and campaign specific target lists through the CRM database.
Communicate with sales in order to gain buy-in, understanding and participation in marketing programs.
Identify sales training needs and collaboratively develop programs to address field sales knowledge weakness.
Required Skills/ Experience:
Bachelors degree in Marketing or related field is required; MBA is desired.
Ability to travel between 25-30% A minimum of 3-5 years of experience in high technology B2B enterprise software field marketing required; SaaS/on-demand software experience highly desired
Experience working in marketing with proven success and high initiative in the creation and execution of effective demand generation marketing campaigns
Experience with sales operations, reporting, marketing campaign dashboards and KPIs Proficient in MS Office applications including Word, PowerPoint and Excel
CRM (Salesforce.com) and Marketing Automation experience required
Excellent project management and organizational skills
Must possess excellent written, verbal and visual communication skills
Working in or with a high technology sales department with an understanding of sales cycles and large deal complexity
Strong ability to influence others and work collaboratively with other departments Ability to manage large detailed project to tight timelines. Responds under pressures of time and uncertainty
Strong interpersonal skills and ability to earn trust and respect from sales management Outstanding presentation/communication skills
Excellent analytical abilities
Demonstrated ability to take initiative, lead by example and achieve extraordinary results High energy, self-directed, team player
Detail oriented
RATE:
DOE as a full time employee of the client
LOCATION:
Fully onsite at client offices in San Mateo, CA. No phone calls, please.
DURATION:
Full time, ongoing
INTERESTED?
Please create a profile and upload your current resume in MSWord
Posted by: KIT List Jobs <jobposting2@kitlist.org>
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