Channel Impact is looking for a Marketing Automation Specialist to oversee lead generation activities and optimize Marketo campaigns. This person will play a vital role in supporting customer acquisition and nurturing initiatives for our client.
The ideal candidate is data driven and has experience in creating, executing and optimizing Marketo email nurturing campaigns, landing pages, and lead scoring. He/She will be charged with actively assessing campaigns, understanding success levers, and regularly consolidating insights and performance metrics.
This is a W2 position with Channel Impact.
Marketo Responsibilities Include:
Provide best-practices for developing and launching marketing programs and lead nurturing campaigns within Marketo
Create emails, landing pages, forms, CTAs, and reports within Marketo
Manage prospect, partner and customer database activities including list uploads, target segmentation, and touch cadences
Execute end-to-end marketing campaigns from target identification to post-campaign reporting
Conduct continuous A/B tests to improve both landing page conversion and email open/click thru rates
Ensure leads are being recorded and tracked properly for reporting purposes
Provide Marketo enhancement recommendations to optimize segmentation, campaign execution, lead scoring, and nurturing
Help Marketo platform users with troubleshooting assistance
Other duties as assigned
Skill Sets:
B.S. in Marketing or related field or minimum of 5 years equivalent Marketing experience
3-5 years of Marketo hands-on experience is a must
Demonstrated track record of success with Marketo
Experience in all things Marketo including: marketing activities, design studio, lead database and reporting
Knowledge of Marketo best practices and performance metrics
Ability to work independently and manage multiple priorities
Strong writing, editing and communication skills
The ideal candidate is data driven and has experience in creating, executing and optimizing Marketo email nurturing campaigns, landing pages, and lead scoring. He/She will be charged with actively assessing campaigns, understanding success levers, and regularly consolidating insights and performance metrics.
This is a W2 position with Channel Impact.
Marketo Responsibilities Include:
Provide best-practices for developing and launching marketing programs and lead nurturing campaigns within Marketo
Create emails, landing pages, forms, CTAs, and reports within Marketo
Manage prospect, partner and customer database activities including list uploads, target segmentation, and touch cadences
Execute end-to-end marketing campaigns from target identification to post-campaign reporting
Conduct continuous A/B tests to improve both landing page conversion and email open/click thru rates
Ensure leads are being recorded and tracked properly for reporting purposes
Provide Marketo enhancement recommendations to optimize segmentation, campaign execution, lead scoring, and nurturing
Help Marketo platform users with troubleshooting assistance
Other duties as assigned
Skill Sets:
B.S. in Marketing or related field or minimum of 5 years equivalent Marketing experience
3-5 years of Marketo hands-on experience is a must
Demonstrated track record of success with Marketo
Experience in all things Marketo including: marketing activities, design studio, lead database and reporting
Knowledge of Marketo best practices and performance metrics
Ability to work independently and manage multiple priorities
Strong writing, editing and communication skills
__._,_.___
Posted by: KIT List Jobs <jobposting2@kitlist.org>
| Reply via web post | • | Reply to sender | • | Reply to group | • | Start a New Topic | • | Messages in this topic (2) |
****************************************************************
Join the new KIT Resources List!
You'll get job tips, notices for free or low-cost career events, services, and job fairs. Just send an email to:
KITlistResource-subscribe@yahoogroups.com
Please go to www.KITlist.org to join, post jobs, or see our FAQs. If you have any comments or questions, you can reach us KITmoderator@KITlist.org.
By using the KIT List you agree to comply with the Terms of Use on the site, and will not use discriminatory employment practices. The KIT List is a service of Connelly Communications, Inc.
TO UNSUBSCRIBE:
Replying to KIT emails with an "unsubscribe" request does not work.
Instead, just send an email (from the same account you used to subscribe) to KITlist-unsubscribe@yahoogroups.com. If you are still receiving emails after a few days, please email us at KITmoderator@KITlist.org and we will manually remove you. Thanks!
Join the new KIT Resources List!
You'll get job tips, notices for free or low-cost career events, services, and job fairs. Just send an email to:
KITlistResource-subscribe@yahoogroups.com
Please go to www.KITlist.org to join, post jobs, or see our FAQs. If you have any comments or questions, you can reach us KITmoderator@KITlist.org.
By using the KIT List you agree to comply with the Terms of Use on the site, and will not use discriminatory employment practices. The KIT List is a service of Connelly Communications, Inc.
TO UNSUBSCRIBE:
Replying to KIT emails with an "unsubscribe" request does not work.
Instead, just send an email (from the same account you used to subscribe) to KITlist-unsubscribe@yahoogroups.com. If you are still receiving emails after a few days, please email us at KITmoderator@KITlist.org and we will manually remove you. Thanks!
.
__,_._,___
