Please direct your responses to: http://chj.tbe.taleo.net/chj01/ats/careers/requisition.jsp?org=NETSPEND&cws=1&rid=2131
ABOUT NETSPEND
NetSpend®, A TSYS® Company - Empowering Consumers
ABOUT NETSPEND
NetSpend®, A TSYS® Company - Empowering Consumers
NetSpend is a leading provider of reloadable prepaid cards and related financial services in the United States. We serve the estimated 68 million underbanked consumers who do not have a traditional bank account or who rely on alternative financial services. Our mission is to provide products and services that empower consumers with the convenience, security and freedom to be self-banked.
Since 1999, our products have helped more than 10 million consumers to make purchases, pay bills and manage their money without the need for a checking account or credit history.
Through our nationwide network of more than 70,000 distribution locations and 130,000 reload points, consumers can buy and reload NetSpend Prepaid Cards at neighborhood retailers, check cashers, convenience stores, grocers, pharmacies, insurance providers and tax preparers nationwide. In addition, our direct distribution channel reaches consumers beyond our store-based distributors. NetSpend is also a leading provider of corporate payroll card solutions that help employers offer all employees a direct deposit option and eliminate expenses associated with paper checks for employees and employers alike.
NetSpend is a wholly-owned subsidiary of TSYS® (NYSE: TSS). The company is based in Austin, Texas with additional offices in Atlanta, Georgia; Charlotte, North Carolina; and San Mateo, California.
Strategic Marketing Account Manager
Description
Description
The Strategic Marketing Account Manager will manage and optimize a key account to drive new customer acquisition and ongoing customer engagement and retention. This role reports to the Director of Strategic Accounts and involves working closely with Product Marketing, Analytics, Creative and Development teams. This position is based in San Mateo, CA and there will be occasional travel to NetSpend's headquarters in Austin, Texas.
Responsibilities:
Maintain a holistic view of the relationship on a day-to-day operational and strategic level.
Design and execute multi-channel customer acquisition strategies, including Online/Interactive, Mobile, and Direct Mail that produce profitable customer relationships and maximize ROI.
Develop test plans and monitor performance results for multiple customer acquisition channels and lifecycle campaigns.
Leverage data, analytics and industry knowledge to drive acquisition growth and lifetime value metrics.
Manage creative and messaging tests.
Work cross-functionally with marketing, analytics, creative and development teams to maximize conversion funnel.
Identify new online, viral and in market marketing opportunities, partnerships, features, services, and capabilities that impact program profitability.
Prepare key account and management reports.
Manage daily volumes for all marketing channels.
Track contractual obligations.
Monitor competitive environment.
Skills/Education/Experience:
Minimum of 5+ years experience in account management, direct-to-consumer marketing, and/or project management in technology, software, financial, or information services industry.
Bachelors Degree from top university, preferably in business; MBA preferred.
Practical working knowledge of multi-channel consumer marketing strategies with an emphasis on direct marketing and online/interactive campaigns.
Solid project management skills and experience managing Direct Response media and agencies, producing winning creative that achieves target cost per order.
Highly organized, detail-oriented with the ability to prioritize and respond quickly in an ever-changing environment.
Proven track record of focusing on solutions, key metrics and results, propelled by positive can-do attitude, energy and entrepreneurial spirit to achieve financial success.
Data driven and comfortable working in a data intensive environment.
Proven ability to establish productive working relationships at all levels and influence change with internal and external business partners.
Ability to maintain good balance of strategic vision and tactical implementation.
Strong professional ethics and impeccable personal integrity.
Strong verbal, written, presentation and interpersonal skills.
Strong working knowledge of Excel and PowerPoint.
As provided in NetSpend's Background Check policy, eligible candidates may be subject to drug, criminal history, and credit checks, which will be conducted and used in accordance with applicable local, state, and federal laws.
http://chj.tbe.taleo.net/chj01/ats/careers/requisition.jsp?org=NETSPEND&cws=1&rid=2131
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