Monday, January 9, 2017

[KITlist] Project Specialist - Email Marketing (San Jose, CA)

 

Please direct your responses to: 

http://chc.tbe.taleo.net/chc02/ats/careers/apply.jsp?org=CRAWFORD&cws=1&rid=1138

Crawford Group (www.crawfordgroup.com) is seeking a full time Project Specialist - Email Marketing consultant for our technology client in San Jose, CA. The Project Specialist will support the strategic planning and development and drive production and execution of email programs (batched and triggered.) Major areas of responsibility include planning and executing acquisition, engagement/active use, conversion, and retention email programs.

The Specialist will be responsible for driving email projects to completion, while providing excellent internal customer service. Candidates will have the ability to assist in and ensure the completion of the strategic planning phase, but will primarily focus on the successful execution of email communications.

The ideal consultant possesses meticulous marketing project management skills, an internal service-centric mindset, is adaptive to constantly changing priorities and works well autonomously and across internal teams. 

 Responsibilities:

Develop timelines for successful delivery of all assigned projects including coordinating approvals with key stakeholders

Collaborating and working effectively across multiple teams, including product team, Campaign Marketing and RM Group Managers to plan and schedule all marketing email communications

Work with internal and external creative agencies and BU stakeholders to produce, review and finalize email templates and communications.

Work with analytics and database teams to structure and define complex e-mail list requests, including data segmentation, localizations, and unique tracking codes to ensure audience criteria meets the program goals.

Oversee the end-to-end production and implementation of each communication. This will include tasks such as:

Kick off projects through At Task product management system

Manage creative reviews

Manage timelines to meet drop dates
Email tracking setup

Standard list requests

Program schedule/maintain weekly calendars

Contact management

QA emails (links, content, sends)

Familiar with audience counts; validate info

Complex/test list requests

Monitor post send performance

Calendar management 

Creative history/summary deck

 Process refinement for efficiency

 Work closely with the worldwide Field teams to ensure emails are localized with available and relevant, country-specific content

Work closely with clients' Marketing Insights Optimization team to ensure timely and accurate reporting on all programs

Contact Management - Work closely with other Relationship Management colleagues to manage the frequency and relevancy of communications to the paid member audience.

Skills:

3-5 years strong marketing project management experience, for at least one enterprise technology company or agency

SaaS experience from major companies with highly transactional business models – e.g. credit cards, eBay, or other services is helpful

Strongly preferred: Experience working in highly matrixed organizations, ability to work with multiple stakeholders

Must have direct marketing/email marketing experience, including a baseline knowledge of on one or more email service/ESP

Experience in overseeing/project managing the creation and delivery of emails to worldwide audiences. Must have experience managing third party fulfillment vendors.

Strong project management skills including: conceptualization, driving alignment, managing deadlines and objectives, delivering analysis and initial recommendations

Ability to work proactively and independently in a fast-paced environment 

Strong attention to detail is required to execute multiple, simultaneous programs flawlessly

Flexibility to adjust quickly to changes and deliver on tight deadlines

Solid written and verbal communication skills

Internal customer-service oriented, personable, positive attitude

Proficiency with Microsoft Outlook, Word, Excel (including pivot tables)

Bachelors' degree 

Pay: 
D.O.E., as a w2 employee of Crawford Group (benefits available)

Location:
Onsite at client offices in San Jose, CA, limited flexibility to work virtually/telecommute one day per week once relationships are established. No phone calls, please.

Hours/duration:
Full time consulting, ASAP – ongoing. 
Interested?
Please create a profile and upload your samples and resume in Word format

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