Please direct your responses to: http://chc.tbe.taleo.net/chc02/ats/careers/apply.jsp?org=CRAWFORD&cws=1&rid=1167
Crawford Group (www.crawfordgroup.com) is looking for a Marketing Manager of Campaigns for a contract to hire role in San Francisco, CA. The Marketing Manager, Campaigns, for the Risk and Communications Team sets strategy to execute an integrated marketing plan across all marketing channels to support marketing strategy and direction.
This role will work extensively with sales, product marketing and other corporate marketing functions as well as outside agencies in order to execute integrated marketing campaigns and programs and support demand generation for tradeshows and live events.
Responsibilities:
* Strategize and launch global integrated marketing campaigns from inception to optimization with a cross-functional marketing team including product marketing, global marketing managers, content, web/online marketing, experiences, activation/media, creative services, events, partner marketing, and sales teams
* Proven experience leading campaigns end to end, with solid knowledge of audience, brand, thought leadership, targeting and segmentation, metric analysis, messaging and positioning, creative, content, and the marketing mix across the buyer's journey. Represent the brand presence to ensure high quality experience at every touch point
* Work with cross-functional groups to develop appropriate messaging, differentiated content, and stories from which to build campaigns; and the ability to leverage the content from those stories in appropriate channels
* Campaign set up/monitoring in various marketing systems and tools including Salesforce.com, Marketo, and Tableau
* Work with sales team on targeted campaigns and effective follow up
* Monitor campaigns and make recommendations for optimization, long tail strategies and future enhancements for maximum engagement
* Management of project related budgets and responsibility for tracking and monitoring campaign performance and spend
* Share analytical and results with the broader team on a regular basis
Skills And Experiences:
* Collaboration and communication, including strong relationship skills inside and outside the company demonstrating positive attitude and focus on teaming
* Willing to take calculated risks to drive big results/outcomes
* Excellent organizational, presentation and writing skills
* Proven ability to drive for results, in a fast paced work environment
* Bachelor degree a must; business or economics focus a nice to have
* 5+ years' experience in B2B demand and field marketing, leading and managing campaigns
* Industry knowledge of latest demand generation trends, including metrics and measurement, nurture strategies, digital, online and live events
* Proven track record of acquiring customers and expanding brand presence through innovative strategies and execution
* Analytical, with the ability to capture and share key data and insights and use data to drive key marketing strategies and decisions
* High tech knowledge in software security, networking, SAAS, and/or Cloud a plus
Rate:
* D.O.E., as w2 employee of Crawford Group (benefits available)
Location:
* 40 hour work week in office located in San Francisco, CA. No phone calls, please.
INTERESTED?
* Apply with your Microsoft Word format resume
Posted by: KIT List Jobs <jobposting2@kitlist.org>
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