Please direct your responses to: heather@wedomarketing.com
Envision Technology Marketing Group, Inc. (ETMG), is seeking a Program manager for Email marketing to Manage the execution of email programs (batched and triggered) for our client company in San Jose, CA. Major areas of responsibility include win-back programs/campaigns.
Duties include:
• Collaborating and working effectively across multiple teams, including product team, Campaign Marketing and Engagement Marketing Managers to plan and schedule all marketing email communications.
• Work with internal and external creative agencies and BU stakeholders to produce, review and finalize email templates and communications.
• Work with analytics and database teams to structure and define complex email list requests, including data segmentation, localizations, and unique tracking codes to ensure audience criteria meets the program goals.
• Oversee the end-to-end production and implementation of each communication. This will include tasks such as:
o Kick off projects through At Task product management system
o Manage Creative Reviews
o Manage timelines to meet drop dates
o Email tracking setup
o Standard List Requests
o Program Schedule/Maintain weekly calendars
o Contact Management
o QA emails (links, content, sends)
o Familiar with audience counts; validates info
o Complex/test List Requests
o Monitors post send performance
o Calendar management
o Creative History/Summary deck
o Process refinement for efficiency
• Work closely with the worldwide field teams to ensure emails are localized with available and relevant, country-specific content.
• Work closely with team to ensure timely and accurate reporting on all programs.
• Contact Management - Work closely with other RM colleagues to manage the frequency and relevancy of communications to the paid member audience. Monitor unsubscribe, bounce, open and CTR of communications to ensure the marketable universe remains healthy.
Experience Needed:
• Developing and deploying communications on one or more email service/CRM platforms
• Experience in creating and delivering emails to worldwide audiences. This includes: experience with regional preferences, best practices awareness of typical response rates and behaviors, adding codes for tracking.
• Understand key requirements of triggered communications infrastructure, including segment definition, database feed, and contact mapping
• Strong background in data and analytics
• Be able to define and ensure implementation of program tracking to gain key insights for program optimization.
• Ability to work independently in a fast-paced environment, and as part of a team across many agencies, product groups, and countries.
• Strong attention to detail is required to execute flawless programs
• SaaS experience from major companies with highly transactional business models – i.e. credit cards, eBay, or other services is helpful
• Solid written and verbal communication skills; confidence presenting to groups of different sizes
Education:
• Minimum BA unless applicant has 5 years of applicable email experience.
If you meet the qualifications above, and you would be interested in working with ETMG on a contract basis, please submit a cover letter and resume including your desired hourly rate.
About ETMG: We are a full-service marketing agency and have provided many of Silicon Valleys premier technology companies with effective marketing communications solutions since 1998. www.wedomarketing.com
Posted by: KIT List Jobs <jobposting2@kitlist.org>
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