Thursday, November 1, 2012

[KITlist] Sr. Marketing Manager (Menlo Park, CA)

Please direct your responses to: kitlist@balaji-inc.com

Our client, a leading provider of innovative Internet based solutions to small and medium-sized businesses is looking for a Sr. Marketing Manager for a fulltime role. With 3 million small businesses building their online presence with them, they're able to take on problems most others can't.

Please send your resumes to kitlist@balaji-inc.com

*Senior Marketing Manager*

In this key role, you will develop the web marketing strategy, brand, and implementation to re-launch and re-invigorate one of the oldest "website building" brands in the industry – delivering self-service website creation services to small business customers. This position requires a strong marketing leader who can understand and build big picture brand "vision" and then can create and execute on successful marketing/branding projects. Excellent customer insight and the ability to translate customer insight into core branding and messaging points are essential. Successful candidates will have a proven track record of driving strong revenue growth within their brands.
• Conduct or utilize end user customer research to identify attitudes, behaviors, and actionable customer needs and competitive insights.
• Develop hypotheses based on customer/competitive insights and test bold, new messaging/brand approaches to better connect our offerings with customer prospects.
• Lead the development of market segmentation, sizing, customer needs, value propositions
• Lead the web marketing and organic customer acquisition strategies; develop and manage end-to-end strategic and tactical marketing programs to drive adoption of our offerings
• Create promotions, incentives and training to encourage sales and end user adoption. Meet the acquisition (and revenue) targets for the brand.
• Gather and synthesize campaign results into actionable learnings and plans; continuously refine marketing programs to build and sustain growth
• Manage creative vendor relationships, negotiate contracts, monitor adherence to service level agreements
• Partner with Product Managers to lead to development of innovative features that promote a strong ability to differentiate our offerings based on customer insights

*Your Talents: *
• 5+ years marketing and/or brand management experience that includes consumer packaged goods, technology consumer goods and/or consumer web services/applications.
• Demonstrated track record of discovering key customer insights and creating innovative ways to overcome barriers to purchase/usage. Relentless drive to rapidly iterate and continually improve brand acquisition performance.
• Demonstrated ability of leading, inspiring and influencing cross-functional team members
• Experience with driving measureable results in one or more of the following areas is essential:
-online/web marketing
-search engine optimization
- social network engagement.

• Ability to manage and prioritize multiple projects simultaneously.
• Strong creative problem-solving and analytical skills, with track record of "test and learn" mindset.
• Excellent communication skills including ability to influence senior leaders & executives
• Strong business acumen, results orientation and decision making skills: take-charge attitude and champion of innovative ideas.

• Requires a Bachelors degree, MBA preferred


Please send your resumes to kitlist@balaji-inc.com




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