The Sr. Director of Public Relations will conceptualize, orchestrates, and executes product and service marketing campaigns to include all aspects of communications and social/digital channels. Provide strategic counsel and work to develop public relations strategies and campaigns to consumer lines of business. Maintain a deep understanding of the products, services and priorities of multiple lines of business. Contributes significantly to strategy development and proposing innovative solutions/ideas to help address the needs of various business lines. Leverage a broad-based knowledge of the external environment and key stakeholders (media, customers, activists, policy makers, community and industry influencers) to provide advice and counsel to enhance and protect the corporate reputation. Assist with crisis management efforts, with primary responsibility for consumer and customer channels and social media platforms. Partner with customer service teams to address high visibility customer issues . Manage external agency support - monitoring progress against the overall work plan or strategy and budget. Contribute to the ongoing development and execution of company social media strategy, policies and framework, to include paid, owned and earned initiatives. Serve as company spokesperson on consumer issues as needed. Lead team of communications professionals supporting individual lines of business - delegating appropriately and managing and guiding group efforts. Serve on Corporate Communications leadership team
Basic Qualifications:
Bachelors degree in Communications, Journalism, English, Marketing, Public Relations, Finance, and related areas
10 years of public relations experience for a leading brand within financial services or packages/consumer goods industry, with emphasis on strategic planning, media relations and issues management
5 years of experience within the public relations industry and related knowledge of social media and online campaign experience
5 years of people management experience, large staff spread around the country.
10 years of experience acting in spokesperson capacity across all media channels (National, Local, and Digital)
10 years of solid issues management experience
10 years of experience in identifying and briefing senior management on matters relating to industry trends and challenges, public information, relationships with the news media, and potential impact of policy and product decisions
10 years of experience managing external interviews for senior executive officers, including national television, radio, global print/broadcast media, and all trade publications.
Preferred Qualifications:
Background in, consumer products, banking/financial services a plus
Strong written / verbal communications skills
Proven ability to work effectively with multiple constituents, including peers, executive management, and senior management, giving simplicity to a highly complex subject matter.
Ability to manage rapidly changing priorities
Creative, integrative problem-solving and structured thinking
Excellent presentation and persuasion skills
Ability to manage pressure, meet deadlines and monitor and evaluate results
The company will relocate the right person.
Jon Ramos
Staffing Consultant
Marcom Choices Staffing
P.O. Box 620632
Woodside, Ca. 94062
408 887-0455
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