Please direct your responses to: tamara.swearingen@socialtext.com
Vice President, Marketing/CMO
B2B S/W Marketing Enterprise with SaaS/Social Media experience preferred
Marketing Department, Palo Alto, California
This position will be responsible for the overall Socialtext marketing strategy and execution, including positioning, messaging, branding, lead generation, and product marketing. The VP/CMO will be a key member of the executive team and manage a growing a team of dedicated marketing employees, as well as recruit and optimize external resources to cover functions such as PR, design, writing, media buying, etc.
We are looking for an exceptional professional with deep experience in b2b software marketing. SaaS and social technology and Enterprise experience a plus.
Responsibilities include, but are not limited to:
Provide a revised marketing strategy and plan for the 2013/2014 timeframe, and beyond.
Build out a highly effective team of internal and external resources, spanning across all major marketing disciplines.
Monitor lead generation success, public relations traction, social media footprint, and general sales enablement progress.
Direct and manage the marketing team to perform per the established scorecard criteria.
Provide guidance to the leadership team regarding the strategic direction of the company.
Work closely with other members of the management team to drive marketing and sales performance.
As a member of the leadership team, reinforce a culture of collaboration, hard work, and success across the rapidly growing company.
Qualifications include:
8-10 years minimum experience in marketing and management.
Deep experience and success record with social, mobile, cloud-based offerings to the enterprise market.
Strong understanding of lead generation, inbound marketing, social media marketing, and ROI models.
Ability to build out a diverse and high-performing team.
Abilities to manage the functional team, as well as across the different levels of the organization.
Presence to represent the company with analysts, the press, customers, and other external parties.
At least 5 years marketing technology products to Human Resources and/or Line of Business buyers.
To Apply
To apply, please e-mail cover letter and resume to tamara.swearingen@socialtext.com.
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