Please direct your responses to: jobs@azuga.com
Demand Generation Specialist
Position Type: Full-time
Location: San Jose, CA
Experience: 5+ years
Job Description
Azuga, a game changer in Cloud-GPS-Big Data software is looking for a world class Demand Generation specialist to drive programs that will feed quality leads to our Sales team. This is a startup and you will be the first marketer, probably the only marketer who matters and with room to grow into other areas of marketing.
 Responsibilities:
 Precision marketing automation execution (you should be able deconstruct this statement)
 (Lead generation)**n
You may be a great fit for the team if the following statements resonate:
 When you hear the phrase 'revenue rock star', you understand that this is how marketing is measured today
 You know all about lead generation….and yet you are willing to forget all of it to seek out yet another creative path to get the job done i.e Google Adwords may or may not be 'table stakes'.
 You understand what it takes to get a 1.0 product differentiated and sold to business customers in a seemingly crowded marketplace
 You empathize with the needs of SMB 'guys in trucks' blue-collar verticals and adjust your messaging style with simple, earthy tones
 You seek to excel with a focus on delivering what is priority.
 You place high importance on quantitative and analytical skills. Sales is a numbers game and it begins with you.
 You understand what burn rate means and are nimble in switching lead-generation models to control burn depending on circumstances
 You are entrepreneurial - you see this job as a great foundation to growing into a GM or CEO one day.
Roles and all that:
 Initiate and execute the internal process for lead management, ensuring that all qualified leads are delivered to the appropriate sales manager at the right time
 Conceptualize, define and execute a diverse range of marketing programs, including cold calling, telemarketing, webinars, events, email campaigns, website offers
 Solid understanding of list procurement, list cleansing, marketing automation software, (Acton preferred), lead nurturing, campaign execution
 Analytical: Know how to measure campaign effectiveness and adjust tactics.
 Vendor management: Ability to work with external resources to design campaigns, landing pages, call to action etc.
 Creativity in describing or designing messages and calls to action that make prospects sit up and take notice
 Excellent writing, presentation, communication and skills
 Knowledge of vertical markets is a plus – Local Trucking/Transportation
 Technical or business BS/BA
 Preferred, understanding of GPS/Fleet tracking systems, market and competitive landscape
You believe that work and fun can, in fact, coexist:
Bored employees make boring products. At Azuga, there´s no such thing. Work and life should be complimentary, so we´re serious about cultivating a dynamic work environment. Some highlights:
 Business goals celebrated with Major Milestone Trips and frequent Friday Happy Hours
 Complimentary beverages and snacks
 Culture of acting with unwavering professionalism and high integrity
 Competitive compensation including equity options
 Comprehensive benefits package including medical/dental coverage and 401K with company match.
To Apply:
If you are a great match for this opportunity, we would like to speak with you. Please email your resume to: careers@azuga.com
We are committed to equal employment opportunity. We respect, value and welcome diversity in our workforce, as well as in our customers, our suppliers and the global marketplace
------------------------------------
********************************************************************
Read the new KIT List blog at www.kitlist.wordpress.com for job tips and to connect to our community!
Please go to www.KITlist.org to join, post jobs, or get answers to common questions. If you have any comments or questions, you can reach us directly at KITmoderator@KITlist.org.
By using the KIT List you agree to comply with the Terms of Use on the site, and will not use discriminatory employment practices. The KIT List is a service of Connelly Communications, Inc.
TO UNSUBSCRIBE:
Replying to KIT emails with an "unsubscribe" request does not work.
Instead, just send an email (from the same account you used to subscribe) to KITlist-unsubscribe@yahoogroups.com. If you are still receiving emails after a few days, please email us at KITmoderator@KITlist.org and we will manually remove you. Thanks!Yahoo! Groups Links
<*> To visit your group on the web, go to:
http://groups.yahoo.com/group/KITlist/
<*> Your email settings:
Individual Email | Traditional
<*> To change settings online go to:
http://groups.yahoo.com/group/KITlist/join
(Yahoo! ID required)
<*> To change settings via email:
KITlist-digest@yahoogroups.com
KITlist-fullfeatured@yahoogroups.com
<*> To unsubscribe from this group, send an email to:
KITlist-unsubscribe@yahoogroups.com
<*> Your use of Yahoo! Groups is subject to:
http://docs.yahoo.com/info/terms/
