Thursday, November 12, 2015

[KITlist] Integrated Marcom Manager, Events (972) (San Jose, CA)

 

Please direct your responses to: http://tinyurl.com/Working-With-CrawfordGroup


Crawford Group (www.crawfordgroup.com) is looking for an Integrated Marketing Communications Manager, Events consultant for one of our technology clients in San Jose, CA. The ideal consultant has proven experience with all manner of marketing communications for events, including audience acquisition/demand generation with the goal of driving attendance.

Responsibilities:

Ensure business objectives are achieved according to the marketing strategy and plan

Work within a defined consistent process and framework for event marketing engagement results

Analyze online social/digital and various media marketing promotional campaigns for effectiveness

Collaborate with internal stakeholders and vendors to deliver event marketing and communications plans while ensuring alignment with corporate and brand objectives



Create an effective audience acquisition strategy using target audience research, analysis and segmentation to drive event revenue and key success factors

Full program development and management may include:

Assist the Senior Manager in ensuring the message is on target with development and execution of the event theme online and at the live event.

Work with Solutions Market Leaders, Demand Planners and Creative Team on creating event messaging and imagery



Manage writers for all online and event marketing communication deliverables

Create a marcom timeline and track all marcom deliverables

Create an internal and external communications plan

Create an internal and external event website

Work with the Senior Manager Lead to help maintain registration website



Work with the Content Lead and Director of Events to create a content development website for presentations

Collaborate with Social Media Team on event websites and a social media plan



Oversee and maintain master timelines and production schedules from a marketing communications perspective

Skills:

5-7 years' experience managing integrated marketing communications programs for events. Must include recent experience working for at least one technology company

Agency experience a strong plus

Must have marketing automation expertise: Eloqua and Salesforce.com preferred

Results oriented individual with proven ability to deliver on time and on budget

Strong project management capabilities. Must have the ability to juggle multiple, simultaneous programs.



Strong communications skills: Verbal, written, presentations and websites

Analytically oriented

Proficiency with the Microsoft Office Suite with exceptional PowerPoint skills

Bachelors' degree in Marketing, Communications, Business or similar

RATE: D.O.E., as a w2 employee of Crawford Group (benefits available)

LOCATION: 75% onsite at clients' office in San Jose, CA, 25% remote/virtual/offsite/WFH/telecommute. No phone calls, please.

HOURS/DURATION: Full time consulting project, January 1, 2016 – September 30, 2016.

Interested? Apply online and upload your resume in MS Word format to:

http://tinyurl.com/Working-With-CrawfordGroup

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