Please direct your responses to: https://careers.arubanetworks.com/job/sunnyvale/americas-campaign-marketing-manager/3283/1389595
Please apply through our career site using the link provided.
Summary
Aruba, a Hewlett Packard Enterprise Company is looking for a stellar marketing professional to join its team in Sunnyvale, CA as the Americas Campaign Manager.
Working closely with the Americas Campaign Team Lead and as a key part of the Global marketing team, the Americas Marketing Campaign Manager will be responsible for regional end to end campaign strategy and management as part of our overall marketing strategy. This includes creating and delivering a full suite of integrated campaign activities through internal teams and external agencies. The Americas Marketing Campaign Manager will also be responsible for campaign analytics and optimization.
This is a hands-on role incorporating strategy and execution.
Responsibilities:
Work with global campaigns teams, regional sales teams, and channel teams to effectively adapt, plan and execute both global campaigns and regional targeted lead generation campaigns as is applicable for the market
Align marketing plan and execution with regional/market needs
Create quarterly plans for the region that reflect strategic goals and marketing mix to drive lead generation
Plan with channel marketing to include partner enablement and to/through marketing as needed for the regional campaign. Channel team will be responsible for actual execution
Write copy for and create emails and reg pages, and other campaign elements in Marketo for execution of regional lead generation campaigns
Work with Marcom team to have appropriate imagery created for use in campaigns
Translate global campaign packages for regional execution, depending on region
Translated tactics to be sent back to Global Campaign Manager to be uploaded to Asset Hub if needed.
Source and acquire appropriate target regional customer lists from Marketo for market execution
Leverage Install Base programs as integral part of Campaigns, using both Aruba and HP install base lists for regional execution.
Design and implement automated email nurturing campaigns through Marketo Create campaign landing pages in Marketo, working with web team as needed
Track and measure campaign effectiveness
Manage quarterly budget for campaigns
Required Qualifications:
Minimum of Seven (7) years of experience in Marketing Programs, Integrated Marketing, Marketing Agency or Marketing Communications required
Minimum of Two (2) years of experience specifically in managing integrated campaigns, project management, or launch management required
Understanding of total marketing mix, including digital, social, direct and the science of measurement required
Hands on experience with Marketo and Salesforce required
Experience with high tech, networking, software or social media vendor required
Ability to pick up a basic understanding of new technologies quickly required
Must be a great collaborator and communicator
Proficient with business writing, presentations, and public speaking required
Must be organized with an eye for continual improvement
Preferred Qualifications:
MBA
Experience creating marketing campaigns for networking and / or wireless networking solutions
Location:
Sunnyvale, CA
Aruba, a Hewlett Packard Enterprise Company
Aruba, a Hewlett Packard Enterprise Company, is a leading provider of next-generation network access solutions for the mobile enterprise. The company designs and delivers Mobility-Defined Networks that empower IT departments and #GenMobile, a new generation of tech-savvy users who rely on their mobile devices for every aspect of work and personal communication. To create a mobility experience that #GenMobile and IT can rely upon, Aruba Mobility-Defined Networks™ automate infrastructure-wide performance optimization and trigger security actions that used to require manual IT intervention. The results are dramatically improved productivity and lower operational costs.
Aruba, a Hewlett Packard Enterprise Company is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic. The EEO is the Law poster is available at http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf.
#MarketingJob #ArubaNetworks #GenMobile #ArubaNetworksJobs #HPE #HewlettPackardEnterprise
Summary
Aruba, a Hewlett Packard Enterprise Company is looking for a stellar marketing professional to join its team in Sunnyvale, CA as the Americas Campaign Manager.
Working closely with the Americas Campaign Team Lead and as a key part of the Global marketing team, the Americas Marketing Campaign Manager will be responsible for regional end to end campaign strategy and management as part of our overall marketing strategy. This includes creating and delivering a full suite of integrated campaign activities through internal teams and external agencies. The Americas Marketing Campaign Manager will also be responsible for campaign analytics and optimization.
This is a hands-on role incorporating strategy and execution.
Responsibilities:
Work with global campaigns teams, regional sales teams, and channel teams to effectively adapt, plan and execute both global campaigns and regional targeted lead generation campaigns as is applicable for the market
Align marketing plan and execution with regional/market needs
Create quarterly plans for the region that reflect strategic goals and marketing mix to drive lead generation
Plan with channel marketing to include partner enablement and to/through marketing as needed for the regional campaign. Channel team will be responsible for actual execution
Write copy for and create emails and reg pages, and other campaign elements in Marketo for execution of regional lead generation campaigns
Work with Marcom team to have appropriate imagery created for use in campaigns
Translate global campaign packages for regional execution, depending on region
Translated tactics to be sent back to Global Campaign Manager to be uploaded to Asset Hub if needed.
Source and acquire appropriate target regional customer lists from Marketo for market execution
Leverage Install Base programs as integral part of Campaigns, using both Aruba and HP install base lists for regional execution.
Design and implement automated email nurturing campaigns through Marketo Create campaign landing pages in Marketo, working with web team as needed
Track and measure campaign effectiveness
Manage quarterly budget for campaigns
Required Qualifications:
Minimum of Seven (7) years of experience in Marketing Programs, Integrated Marketing, Marketing Agency or Marketing Communications required
Minimum of Two (2) years of experience specifically in managing integrated campaigns, project management, or launch management required
Understanding of total marketing mix, including digital, social, direct and the science of measurement required
Hands on experience with Marketo and Salesforce required
Experience with high tech, networking, software or social media vendor required
Ability to pick up a basic understanding of new technologies quickly required
Must be a great collaborator and communicator
Proficient with business writing, presentations, and public speaking required
Must be organized with an eye for continual improvement
Preferred Qualifications:
MBA
Experience creating marketing campaigns for networking and / or wireless networking solutions
Location:
Sunnyvale, CA
Aruba, a Hewlett Packard Enterprise Company
Aruba, a Hewlett Packard Enterprise Company, is a leading provider of next-generation network access solutions for the mobile enterprise. The company designs and delivers Mobility-Defined Networks that empower IT departments and #GenMobile, a new generation of tech-savvy users who rely on their mobile devices for every aspect of work and personal communication. To create a mobility experience that #GenMobile and IT can rely upon, Aruba Mobility-Defined Networks™ automate infrastructure-wide performance optimization and trigger security actions that used to require manual IT intervention. The results are dramatically improved productivity and lower operational costs.
Aruba, a Hewlett Packard Enterprise Company is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic. The EEO is the Law poster is available at http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf.
#MarketingJob #ArubaNetworks #GenMobile #ArubaNetworksJobs #HPE #HewlettPackardEnterprise
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