Please direct your responses to: jobs@wedomarketing.comEnvision Technology Marketing Group, Inc. (ETMG) is currently looking for an experienced Demand Marketing, Program Manager for our client in San Francisco, CA. The PM will partner with Product Marketing Managers, Strategists, Analysts, Creatives and Deployment Specialists to drive production and execution of e-mail programs (batched and triggered).
Major areas of responsibility include executing e-mail programs for the Free and Paid Member audiences including triggered communications to members who have recently tried or purchased desktop and mobile products.
Duties include:
• Collaborating and working effectively across multiple teams, internal and external agencies and BU stakeholders to produce, review and finalize email communications.
• Work with analytics and database teams to structure and define complex e-mail list requests and business rules, including data segmentation, localizations, and unique tracking codes to ensure audience criteria meets the program goals.
• Oversee the end-to-end production and implementation of each communication. This will include tasks such as:
o Kick off projects through At Task product management system
o Assist with Creative Reviews
o Manage timelines to meet drop dates
o Email tracking setup
o Submit list requests and program requirements with complex segmentation Program
o Schedule/Maintain weekly calendars
o Contact Management
o QA emails (links, content, sends)
o Familiar with audience counts; validates info
o Monitors post send performance
o Creative History/Summary deck
o Process refinement for efficiency
o Maintain accuracy of in market creative over time
o Manage project costs/estimates, submit PO requests
• Work closely with dashboards to report on program results and develop insights on program performance, learnings, and/or anomalies.
• Monitor unsubscribe, bounce, open and CTR of communications to ensure the marketable universe remains healthy.
• Developing an understanding of:
o Multiple products, plan types, and audience segments
o Complex architecture for triggered email programs and business rules
Experience Needed:
• Developing and deploying communications on one or more email service/CRM platforms – Exact Target, Eloqua, Silverpop, Responsys, etc.
• Experience in creating and delivering emails to worldwide audiences. This includes: experience with regional preferences, best practices awareness of typical response rates and behaviors, adding codes for tracking.
• Be able to define and ensure implementation of program tracking to gain key insights for program optimization.
• Ability to work independently in a fast-paced environment, and as part of a team across many agencies, product groups, and countries.
• Strong attention to detail is required to execute flawless programs.
• Saas experience from major companies with highly transactional business models – i.e. credit cards, eBay, or other services is preferred.
• Solid written and verbal communication skills; confidence presenting to groups of different sizes
Education:
• Minimum BA unless applicant has 5 years of applicable experience
If you meet the qualifications above, and you would be interested in working with ETMG on a contract basis, please submit a cover letter and resume including your desired hourly rate to jobs@wedomarketing.com.
About ETMG: We are a full-service marketing agency and have provided many of Silicon Valley's premier technology companies with effective marketing communications solutions since 1998. www.wedomarketing.com
Posted by: KIT List Jobs <jobposting2@kitlist.org>
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