Please direct your responses to: erin.regli@maximintegrated.com
If you're a web marketing expert with solid, hands-on experience managing
enterprise-level web marketing, web design, website operations, project
management, and search engine marketing, contact me. I'm seeking a Web Marketing
Senior Manager for maximintegrated.com, a large, B2B website for Maxim
Integrated, a $2.5 billion, Fortune 1000 semiconductor manufacturer located in
San Jose, CA.
The ideal candidate will have solid experience in:
- Management of a large, public website
- Managing enterprise-class web operations (infrastructure, specifying application development, content production)
- Project management, vendor selection, and management
- Working with IT to set priorities and manage resources
- Web content management and CMSs
- Working with many parties to translate diverse needs into web strategy
- Search engine optimization
- Web analytics
- Marketing communications, managing look and voice
- Practical web and user experience design
- Best practices for Internet marketing
- Mobile, social
- High-tech experience, especially in electronics and semiconductors, is a
strong plus.
In this role, you will:
- "Own" the website
- Collaborate company wide. Build relationships with cross-functional teams,
influence senior management, and develop team talent to make the website meet
diverse marketing needs for thousands of products in hundreds of market areas.
- Create standards to enforce best practices and corporate guidelines in web
design and user experience, to provide consistency, simplicity, and value while
supporting varied business needs
- Maintain a leading-edge understanding of web site management, information
architecture, user experience, metrics, and innovative web technologies. Balance
new technologies against the need for site performance and universal
availability and compatibility
- Identify opportunities that can be addressed by web initiatives. Propose and
specify new web functions and web applications, working with other groups to
secure and prioritize resources
- Evaluate web site performance analytics. Make recommendations for improvements
and optimization. Provide analytics and insight to business and marketing groups
- Maintain best-in-class search engine optimization strategies
- Manage content and web tools and applications. With creative group , be
responsible for messaging and voice. Represent the customers' interests,
especially for small customers for whom the website is their only contact with
the company.
You´ll be a key player in a well-established, fast-growing, highly profitable
company. This is an OUTSTANDING opportunity for the right person.
REQUIRED:
- BS or BA with a minimum of eight years of relevant experience in a web
marketing management role, preferably in a technology industry, preferably B2B
- Excellent English communication skills, verbal and written, including
leadership presence and presentation skills. A good eye for detail: ability to
see errors and to recognize a cogent message and a well-designed page.
- Solid understanding of web technology, web infrastructure and applications.
- Solid understanding of web design and user experience. Instincts for what
makes a web page effective and easy to use.
- Solid understanding of web analytics and search engine marketing
- A good head for marketing. Strong understanding of tone and market message --
what is said, as well as how it is said.
- Confident, positive personality with high credibility, able to coax
participation from diverse product management staff.
- Ability to work with a wide range of product and marketing managers, to serve
their needs, while steering them toward best web practices. Ability to draw out
key customer benefits and marketing messages, and turn that input into
persuasive, effective marketing content.
- Experience managing a strong team, including hiring, performance management,
and talent development
- Must be able to handle a fast-paced, high-performance environment with highly
talented peers. You need to be versatile and enjoy taking on new challenges.
- This is not a telecommuting position.
Maxim in an EEO/AA employer
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