Please direct your responses to: sbecker@intelli-vision.com
Digital Marketing Manager, San Jose, CA
IntelliVision – a leading Smart Camera Video Analytics based software company has a fantastic opportunity for an up and coming Marketing Manager for a full time Product Marketing and Digital Marketing role. This is a growth opportunity for someone who has a combination of traditional business skills – critical thinking, data-driven analysis, the ability to work cross-functionally – and the creativity to come up with new marketing strategies and tactics to acquire customers in a very highly competitive market, and break the habits.
The ideal candidate will be passionate about cameras, videos, analytics and disruptive technology; be well-versed in product marketing and positioning; and be driven to develop a deep understanding of IntelliVision's customers, as well as the changes in video analytics and IoT technology.
The Marketing Manager will own the development of documents defining IntelliVision
value propositions and competitive advantages:
• Product positioning, messaging, competitive differentiation, collateral used by the Sales and Country Management teams, both physical and digital.
• Crafting, executing, and analyzing marketing campaigns to promote new product features as well as compelling value propositions.
• Assist vertical and country managers in crafting market differentiators and competitive advantages for various product features unique to industry verticals the company is engaged in.
• Develop training and educational docs on various product features, sales collaterals, case studies, differentiation, and ROI benefits.
This person will have the opportunity to work in close cooperation with the Sales, Industry Vertical VPs and Product Management teams, as well as executive leadership. This is a key role in the Marketing organization and is a wonderful opportunity for a driven, strategic thinker with strong operational experience in product marketing. In addition, this position will be responsible for Demand Generation in support of the industry vertical managers' go-to-market initiatives.
RESPONSIBILITIES
• Leverage IntelliVision's understanding of the market and buyer (their needs, alternatives, buying process, etc.) to create external product marketing content.
• Develop materials - both digital and print - defining product and feature positioning, messaging, competitive differentiation, and go-to-market strategy.
• Drive, develop, and execute product launch activities including webinars, sales enablement, and campaign planning.
• Collaborate with internal teams to ensure readiness and conduct successful product launches, including internal training and education.
• Create data sheets, white papers, website copy, videos, and other assets / collateral used in Marketing and Sales campaigns.
• Regularly interact with marketing, sales segment leaders and CEO Chairs and international team to ensure online marketing tactics in various areas are meeting needs.
• Manage in-bound and out-bound marketing efforts
• Manage and spearhead relationship with digital agencies and show a positive ROI on lead generation resulting in incremental sales.
• Manage day to day strategy and performance of SEO/SEM strategies with third party web developer
• Redesign current web site based on management guidance on messaging and value proposition, and lead website development for lead acquisition best practices
• Run and manage trade show activities and messaging
KNOWLEDGE SKILLS
• Track record of success in Digital Marketing, Product Marketing (cameras, software, analytics preferred )
• Demonstrated success in product launches, marketing campaigns, and developing product messaging.
• 3+ years of experience in product marketing, product management, or brand marketing;
• A self-motivated individual; a good team player; someone who takes accountability and ownership of his/her own work.
• Excellent communication skills, including demonstrated proficiency in oral, writing and presentation abilities at all levels
• Practical experience in managing outside resources for creating and maintaining dynamic company web sites.
• Track record in leveraging digital marketing and media tools for awareness enhancement and demand generation.
IntelliVision – a leading Smart Camera Video Analytics based software company has a fantastic opportunity for an up and coming Marketing Manager for a full time Product Marketing and Digital Marketing role. This is a growth opportunity for someone who has a combination of traditional business skills – critical thinking, data-driven analysis, the ability to work cross-functionally – and the creativity to come up with new marketing strategies and tactics to acquire customers in a very highly competitive market, and break the habits.
The ideal candidate will be passionate about cameras, videos, analytics and disruptive technology; be well-versed in product marketing and positioning; and be driven to develop a deep understanding of IntelliVision's customers, as well as the changes in video analytics and IoT technology.
The Marketing Manager will own the development of documents defining IntelliVision
value propositions and competitive advantages:
• Product positioning, messaging, competitive differentiation, collateral used by the Sales and Country Management teams, both physical and digital.
• Crafting, executing, and analyzing marketing campaigns to promote new product features as well as compelling value propositions.
• Assist vertical and country managers in crafting market differentiators and competitive advantages for various product features unique to industry verticals the company is engaged in.
• Develop training and educational docs on various product features, sales collaterals, case studies, differentiation, and ROI benefits.
This person will have the opportunity to work in close cooperation with the Sales, Industry Vertical VPs and Product Management teams, as well as executive leadership. This is a key role in the Marketing organization and is a wonderful opportunity for a driven, strategic thinker with strong operational experience in product marketing. In addition, this position will be responsible for Demand Generation in support of the industry vertical managers' go-to-market initiatives.
RESPONSIBILITIES
• Leverage IntelliVision's understanding of the market and buyer (their needs, alternatives, buying process, etc.) to create external product marketing content.
• Develop materials - both digital and print - defining product and feature positioning, messaging, competitive differentiation, and go-to-market strategy.
• Drive, develop, and execute product launch activities including webinars, sales enablement, and campaign planning.
• Collaborate with internal teams to ensure readiness and conduct successful product launches, including internal training and education.
• Create data sheets, white papers, website copy, videos, and other assets / collateral used in Marketing and Sales campaigns.
• Regularly interact with marketing, sales segment leaders and CEO Chairs and international team to ensure online marketing tactics in various areas are meeting needs.
• Manage in-bound and out-bound marketing efforts
• Manage and spearhead relationship with digital agencies and show a positive ROI on lead generation resulting in incremental sales.
• Manage day to day strategy and performance of SEO/SEM strategies with third party web developer
• Redesign current web site based on management guidance on messaging and value proposition, and lead website development for lead acquisition best practices
• Run and manage trade show activities and messaging
KNOWLEDGE SKILLS
• Track record of success in Digital Marketing, Product Marketing (cameras, software, analytics preferred )
• Demonstrated success in product launches, marketing campaigns, and developing product messaging.
• 3+ years of experience in product marketing, product management, or brand marketing;
• A self-motivated individual; a good team player; someone who takes accountability and ownership of his/her own work.
• Excellent communication skills, including demonstrated proficiency in oral, writing and presentation abilities at all levels
• Practical experience in managing outside resources for creating and maintaining dynamic company web sites.
• Track record in leveraging digital marketing and media tools for awareness enhancement and demand generation.
We're looking for a self-motivated driver who thrives in a high performance, and results driven environment. We need a marketing lead who can work in an autonomous fashion to create, stabilize, and grow our marketing efforts and willing to put in extra effort to make a big difference – payoff is growth and advancement.
Email your resumes to jobs-marketing@intelli-vision.com
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