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As part of Crimson's Products and Markets Services, Consultant needed to define, size, and characterize the market needs for a client's software/platform targeting the worldwide branch banking (office) market. Consultant will work in a strategic and analytical role defining the approach, analysis, and opportunity among worldwide branch banking industry vertical/segments for mapping to client offerings.
Consultant's responsibilities will include, but will not be limited to:
•Identifying/profiling segments and evolutionary roadmap (level of maturity) that comprise the branch banking market
•Defining branch banking technology/solution requirements that align with our client's capabilities
•Profiling branch office buying dynamics and/or purchasing/decision-making requirements/process
•Developing go-to-market strategies targeting worldwide branch offices with particular focus on connecting branch to more customers
MUST HAVE:
•7+ years of experience in analyzing IT market opportunities, in particular, for specific industries/verticals including financial services
•At least 2 years relevant prior experience in worldwide branch banking (office) market analysis including market segmentation and IT requirements definition in key branch banking segments including branch banking evolution or key scenarios/roadmap for technology/solutions best practices (by branch level of maturity/best practices)
Strongly Prefer:
•Experience working for a leading technology company such as Adobe, Cisco, Hewlett-Packard, Juniper, Microsoft, Oracle, SAP, Symantec, or similar
•Hands on branch banking experience in a management and decision-making capacity
•Experience/capability to size and model the worldwide branch office market
•IT marketing experience in product marketing, marketing program management, product management, and / or field sales
•Experience in a software marketing or significant consulting experience with providers of marketing consulting to technology companies (such as; RB Webber, Mckenna Group, Accenture, McKinsey, IBM Global Services, or similar)
Duration: 3+ months, (part-time)
Location: West Coast (remote off-site flexibility)
Keywords: Market segmentation, Strategic analysis
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