Friday, June 10, 2016

[KITlist] Demand Generation Manager (Philadelphia Area, PA)

 

Please direct your responses to: http://www.stage4solutions.com/careers.html


Let me introduce myself. I am Immanuel, a recruiter at Stage 4 Solutions, a marketing consulting and interim staffing company.

We are looking for a contract to perm Demand Generation Manager for a global managed services provider. The Demand Generation Manager will be responsible for the development of marketing strategy, and the end to end execution of webinars, email campaigns and other marketing programs. Metrics reporting and continuous improvement to marketing efforts are required.

This is a 6 month contract to perm role, 40 hours per week, at the client's offices in King of Prussia, PA. This is a w-2 role as a Stage 4 Solutions' employee, health benefits offered.

Responsibilities:

• Work with internal marketing and domain experts to devise key messaging points for lead generation campaigns. Understand the buyer personas and target marketing activities along the buying cycle.

• Manage marketing prospect lists including the salesforce.com database, marketing automation solution (Pardot) as well as identifying external source lists of key prospect groups.

• Work hands on in the Pardot marketing automation solution.

• Manage and execute on webinars, email campaigns and other marketing activities.

• Manage installed base customer interactions and promotions

• Adjust demand generation strategy based upon the results realized

• Work closely with sales to ensure appropriate activities for MQLs, and measure conversion to sales meetings.

Requirements:

• 5 years demand generation experience with marketing programs (email campaigns, webinars, etc.)

• Experience in B2B marketing – in High Tech, Financial Services, Healthcare, Pharma or other industries

• Experience using Salesforce.com and marketing automation solutions (Marketo, Eloqua, Pardot, or others)

• Ability to communicate effectively with customers and prospects via lead generation programs and manage lead generation programs

• Ability to define a set demand generation metrics that are tracked to evaluate program effectiveness

• Proven ability to work closely with product marketing, product management and sales to obtain relevant content for communications and lead generation campaigns.

• Bachelor Degree

Please submit your resume to our network at http://www.stage4solutions.com/careers.html (apply to the Demand Generation Manager (Philadelphia Area, PA) role).



Please feel free to forward this job post to others you think may be interested.

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