Please direct your responses to:
http://chc.tbe.taleo.net/chc02/ats/careers/apply.jsp?org=CRAWFORD&cws=1&rid=1073
Crawford Group (www.crawfordgroup.com) is looking for a Senior Marketing Communications Specialist for Consumer for our technology client in Santa Cruz, CA. The Sr. Marcom Specialist for Consumer is responsible for partnering closely with the Consumer Solutions Marketing team (mono, stereo and gaming) to assist with the development and execution of an integrated marketing communications plan. This candidate The Consultant will also work with the global agency of record to assist in the development of messaging and content mapped to the customer journey and deliver the content, recommended timing and communications mix to the theatre leads, and identify and track metrics and modify content accordingly.
As a global company with theatre (AMERICAS, APME, E&A) and country marketing teams, this position would include understanding and considering the geo-specific needs of the theatre and local teams to ensure their voice is heard and reflected in the process.
Responsibilities:
Plan
Work with Solutions Marketing team to ensure a solid understanding of the business goals, key initiatives/programs, thought/practice leadership stories, product launches, market situation and trends, customer personas and analysis, marketing objectives and GTM strategy (share of wallet, mindshare, emerging vs. mature market, etc.)
Assist in the creation of a marketing communications brief, based on the above, that includes marcom goals, objectives, detailed audience profile including current and desired perception and pain points.
This will also include ensuring topic and messaging alignment on thought leadership, practice leadership (current trend stories) and value selling (product launches and promotions) up and down segments as well as across segments
Work with Enterprise Marcom to identify opportunities for story or product convergence across enterprise and consumer segments
Work with global theatre leads, functional experts (PR, Social, Digital, etc.), solutions marketing and agency to inform the communication vehicles by customer journey
Ensure content development budget is weighted appropriately across the customer journey
Create
Help create content in line with customer journey to reach audience through the right channel(s)
Assist in creating a global content asset packages and playbook for Geos/theatres and countries to leverage including assets, messaging, recommended activities mix and timing. Note: Theatres are responsible for the actual execution of the activities.
Maintain accurate library of all global assets to optimize sharing and communicate updates frequently
Consider theatre-specific initiatives that could be leveraged globally
Measure
Work with solutions marketing to identify key external metrics of success/KPIs to track and modify programs accordingly
Collaborate with theatre leads to ensure metrics are in place and are being tracked
Track internal content usage by tracking what global materials are being localized
Global Marcom to roll-up metrics to assess efficacy, need for mid-stream changes, and impact to future content/activity
Skills:
2-3 years' marketing communications experience ideally for at least one midsize company; consumer/B2C experience strongly preferred
Ability to assist in the development of integrated consumer marcom plans ; awareness of customer journeys and messaging
Ability to influence, collaborate and build consensus
Think creatively, understand the consumer channel and how to apply our clients' brand impactfully
Ability to manage high profile projects and provide quantifiable reporting
Excellent communication skills, both written and verbal
Strong organizational skills
Proficiency with the Microsoft Office Suite
Bachelor's Degree in Marketing, Business or equivalent
RATE:
D.O.E., as w2 employee of Crawford Group (benefits available)
LOCATION:
Fully onsite at clients' office in Santa Cruz, CA. No phone calls, please.
HOURS/DURATION:
Full time consulting, ASAP - ongoing
Interested?
Apply online and upload your resume in MS Word format
As a global company with theatre (AMERICAS, APME, E&A) and country marketing teams, this position would include understanding and considering the geo-specific needs of the theatre and local teams to ensure their voice is heard and reflected in the process.
Responsibilities:
Plan
Work with Solutions Marketing team to ensure a solid understanding of the business goals, key initiatives/programs, thought/practice leadership stories, product launches, market situation and trends, customer personas and analysis, marketing objectives and GTM strategy (share of wallet, mindshare, emerging vs. mature market, etc.)
Assist in the creation of a marketing communications brief, based on the above, that includes marcom goals, objectives, detailed audience profile including current and desired perception and pain points.
This will also include ensuring topic and messaging alignment on thought leadership, practice leadership (current trend stories) and value selling (product launches and promotions) up and down segments as well as across segments
Work with Enterprise Marcom to identify opportunities for story or product convergence across enterprise and consumer segments
Work with global theatre leads, functional experts (PR, Social, Digital, etc.), solutions marketing and agency to inform the communication vehicles by customer journey
Ensure content development budget is weighted appropriately across the customer journey
Create
Help create content in line with customer journey to reach audience through the right channel(s)
Assist in creating a global content asset packages and playbook for Geos/theatres and countries to leverage including assets, messaging, recommended activities mix and timing. Note: Theatres are responsible for the actual execution of the activities.
Maintain accurate library of all global assets to optimize sharing and communicate updates frequently
Consider theatre-specific initiatives that could be leveraged globally
Measure
Work with solutions marketing to identify key external metrics of success/KPIs to track and modify programs accordingly
Collaborate with theatre leads to ensure metrics are in place and are being tracked
Track internal content usage by tracking what global materials are being localized
Global Marcom to roll-up metrics to assess efficacy, need for mid-stream changes, and impact to future content/activity
Skills:
2-3 years' marketing communications experience ideally for at least one midsize company; consumer/B2C experience strongly preferred
Ability to assist in the development of integrated consumer marcom plans ; awareness of customer journeys and messaging
Ability to influence, collaborate and build consensus
Think creatively, understand the consumer channel and how to apply our clients' brand impactfully
Ability to manage high profile projects and provide quantifiable reporting
Excellent communication skills, both written and verbal
Strong organizational skills
Proficiency with the Microsoft Office Suite
Bachelor's Degree in Marketing, Business or equivalent
RATE:
D.O.E., as w2 employee of Crawford Group (benefits available)
LOCATION:
Fully onsite at clients' office in Santa Cruz, CA. No phone calls, please.
HOURS/DURATION:
Full time consulting, ASAP - ongoing
Interested?
Apply online and upload your resume in MS Word format
__._,_.___
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