Please direct your responses to: lynn.anderson@lightcyber.com
LightCyber is seeking a marketing professional with experience managing B2B demand generation activities in a dynamic, growing environment. In this position, you'll be responsible for designing and executing a full range of direct marketing campaigns that drive qualified leads into the pipeline. This hands-on role will orchestrate a full digital marketing mix, from awareness through consideration to a qualified lead, and develop effective reporting to demonstrate and understand campaign impact. This position requires a person who can initiate, strategize and execute marketing programs, and who has previously run successful demand generation campaigns in a high tech, B2B environment. This position reports to the Director of Marketing Communications.
Key Responsibilities:
• Design and execute strategic integrated demand gen programs that combine email, online marketing, inbound activities, and event-based campaigns to attract, nurture, and qualify prospective customers. Responsible for all aspects of this program, from strategy, development of creative, and analysis and reporting.
• Manage the SEM program, directing the relationships with appropriate agencies to maximize the program's impact. Develop reporting using sales automation tools Google analytics to demonstrate and manage the continual effectiveness of the SEM program.
• Work with the director of marketing communications to develop and execute excellent creative campaigns that are integrated across all demand generation programs.
• Own the marketing automation processes. This includes managing sales automation tools (i.e. Pardot, Hubspot, Marketo, etc.), creating and implementing effective lead nurturing scoring programs to build and accelerate the sales pipeline, as well as managing respective reporting to understand and demonstrate demand generation results and impact on sales. This position will work closely with the Sales Development and Sales Teams to assure a smooth lead flow process.
• Work with channel field teams to maintain effective demand generation programs across regions, including North America and EMEA.
• Manage budgets associated with the demand generation program, including negotiating with vendors and tracking ROI.
• Analyze campaigns and programs for effectiveness, continuously optimizing based on performance metrics, using A/B testing to assess stronger conversion rates.
• Leverage social networks (Facebook, Twitter, Linked-in) to improve marketing results and extend the brand.
• Work closely with sales, partner managers, and the marketing team to ensure that programs are meeting sales and business goals. Responsible for monthly reporting statistics.
• Develop and communicate action oriented reporting that compiles marketing statistics and analysis monthly with recommendations, demonstrating the ROI of the demand gen programs on sales.
• Work with external agencies, creative services, web design/development, IS, IT as needed.
Key Responsibilities:
• Design and execute strategic integrated demand gen programs that combine email, online marketing, inbound activities, and event-based campaigns to attract, nurture, and qualify prospective customers. Responsible for all aspects of this program, from strategy, development of creative, and analysis and reporting.
• Manage the SEM program, directing the relationships with appropriate agencies to maximize the program's impact. Develop reporting using sales automation tools Google analytics to demonstrate and manage the continual effectiveness of the SEM program.
• Work with the director of marketing communications to develop and execute excellent creative campaigns that are integrated across all demand generation programs.
• Own the marketing automation processes. This includes managing sales automation tools (i.e. Pardot, Hubspot, Marketo, etc.), creating and implementing effective lead nurturing scoring programs to build and accelerate the sales pipeline, as well as managing respective reporting to understand and demonstrate demand generation results and impact on sales. This position will work closely with the Sales Development and Sales Teams to assure a smooth lead flow process.
• Work with channel field teams to maintain effective demand generation programs across regions, including North America and EMEA.
• Manage budgets associated with the demand generation program, including negotiating with vendors and tracking ROI.
• Analyze campaigns and programs for effectiveness, continuously optimizing based on performance metrics, using A/B testing to assess stronger conversion rates.
• Leverage social networks (Facebook, Twitter, Linked-in) to improve marketing results and extend the brand.
• Work closely with sales, partner managers, and the marketing team to ensure that programs are meeting sales and business goals. Responsible for monthly reporting statistics.
• Develop and communicate action oriented reporting that compiles marketing statistics and analysis monthly with recommendations, demonstrating the ROI of the demand gen programs on sales.
• Work with external agencies, creative services, web design/development, IS, IT as needed.
Qualifications and Experience:
• 5+ years of experience managing successful B2B demand generation programs
• Extensive experience rolling out and managing marketing/sales automation systems, including, Marketo and/or HubSpot, and Salesforce.
• Hands-on expertise with multiple creative design tools as well as managing email, Google ads, and direct marketing campaigns.
• Strong verbal communication, writing and proofing skills
• Experience managing the roll-out of sales automation systems is a plus.
• Ability to juggle multiple projects
• Be able to work independently and as part of a larger team.
Please send your resume to: lynn.anderson@lightcyber.com
• 5+ years of experience managing successful B2B demand generation programs
• Extensive experience rolling out and managing marketing/sales automation systems, including, Marketo and/or HubSpot, and Salesforce.
• Hands-on expertise with multiple creative design tools as well as managing email, Google ads, and direct marketing campaigns.
• Strong verbal communication, writing and proofing skills
• Experience managing the roll-out of sales automation systems is a plus.
• Ability to juggle multiple projects
• Be able to work independently and as part of a larger team.
Please send your resume to: lynn.anderson@lightcyber.com
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