Wednesday, May 9, 2012

[KITlist] Manager, Digital and Social Media Marketing (San Francisco, CA)

Please direct your responses to: celia@wheelz.com

Manager, Digital and Social Media Marketing

Are you a creative, strategic thinker who gets excited by the opportunity to create world-class social media and digital marketing programs? Are you an experienced online marketing professional with an entrepreneurial mindset, ready to drive customer acquisition and build an online community within the emerging peer-to-peer economy?

The Manager of Digital and Social Media Marketing will be responsible for all aspects of developing and executing an online marketing strategy – including identifying the latest tools and technologies, conceptualizing and implementing creative campaign ideas to drive user adoption, retention and satisfaction, and running all analytics and reporting.
This role will be instrumental in Wheelz' success as we expand from one campus to dozens. This position will report directly to the Head of Marketing.

You will…

Develop and execute Wheelz' social media strategy to drive customer acquisition, retention and satisfaction.
Create program for ongoing member communications as the business scales – e.g. newsletters, surveys, etc.
Run all digital advertising efforts, including managing development of innovative, compelling digital advertising creative.
Own all analytics and reporting; measuring and analyzing campaign performance, and provide recommendations to improve future campaigns and make product changes.
Build the Wheelz online community with compelling local content.

You have….

4+ years of direct-to-consumer acquisition and brand marketing experience
Motivated self-starter with outstanding organizational and project management skills.
Have taken projects from inception to completion; and have confidence and aptitude to influence others of approach.
Be biased towards action, striking a balance between strategic and creative thinking and reliable execution.
Have a strong presence and communication skills (interpersonal, written, and oral) to represent the brand and convey the vision and business model.
Bring sound and mature judgment to business decision making, managing tradeoffs and evaluating risks, in an early-stage high-growth start up.
BA/BS degree required from top 4-year institution.
It's extra credit if you have…
Experience working in a B2C start-up.
Application

Forward your resume and a brief cover letter explaining why your experience makes you a strong candidate for this role to celia@wheelz.com.

Company

Wheelz (www.wheelz.com) is a venture-backed startup that is introducing a better approach to personal transportation and car ownership.

The Wheelz peer-to-peer car-sharing platform provides a compelling opportunity for car owners to securely lease their vehicles on an hourly basis and a convenient personal transportation solution for those who do not own a car.

Cars are the second largest personal asset class on the American balance sheet, but they are chronically under-utilized - most vehicles are parked 23 of 24 hours daily; and they begin losing value the minute they drive off the lot. The current model of car ownership is ripe for disruption.

We're building a more efficient model of car ownership, a model that is more responsible for the planet and the pocketbook.

if you´d like to learn more about Wheelz, you can read/listen to some of our recent press coverage in The Economist( http://econ.st/GIybp4 ) and NPR
( http://n.pr/xYpV4s )


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