Please direct your responses to: http://hiring.accolo.com/job.htm?id=284456067
Webroot is seeking an experienced Senior Strategic Alliances Marketing Manager in our Corporate Marketing organization. Our ideal candidate has a rich background in the management and execution of alliance marketing campaigns and communications. Additionally, this person must have significant experience in developing integrated campaigns that attract desired prospects to Webroot's dynamic and growing Strategic Alliance program as well as programs designed to support existing sales and partnership relationships.
In this role, you will be rewarded with opportunities for growth and influence as our organization blazes a trail on the forefront of one of technology´s hottest segments with our revolutionary security products. If this sounds like match for your skill set and you are an innovator not of best practices, but next practices join us today and apply now!
At Webroot, we do more than secure our customers´ PC´s mobile devices and networks. We also nurture our employees´ most critical assets – their talents, experience, and career aspirations. Webroot has the energy of a start-up with the strength and stability of an Internet security market leader. We foster the innovative culture you'd expect of a company that´s making a statement. Webroot is a company in which you can invest yourself fully, knowing that you´re not only protecting our customers around the world, but that your talents and innovation will be recognized and rewarded. We encourage you to learn more about us and explore our job openings. Secure your future. Ensure the same for your career. Principals only - no third parties, please. Webroot Inc. is an Equal Opportunity Employer.
As our Senior Marketing Manager, Strategic Alliances based in our offices in San Mateo, CA; Broomfield, CO; or San Diego, CA, you will lead the effort to create, execute and measure marketing, sales and lead generation programs with partners and highly valuable strategic alliance prospects. Critical to your success in this role will be your passion for marketing technology products and services, and your ability to be highly collaborative and results driven.
Your thorough knowledge of SA marketing and strong ability to connect business strategy with marketing objectives will be essential. You will work collaboratively to identify our primary target audience, positioning, segment specific message/content to the market, voice and critical business issues, and determine the best methods to communicate in a compelling manner to the target audience.
Responsibilities
• Single point of contact for developing, managing and executing marketing communications for online and offline programs
• Must build and drive the planning process with partners and with the internal teams
• Need to be able to work with PR resources in the partner and internationally
• Develops, manages and executes on and offline SA partner communications
• Develops, manages and executes on and offline SA prospect and lead generation programs
• Manages marketing funding and ensures compliance of business partners to contracts
• Collaboratively with sales, develops and then communicates yearly, quarterly plans to stakeholders
• Works with internal stakeholders across marketing and online teams; works as needed with the web team to support SA partner programs
REPORTING RELATIONSHIP
• Reports to Vice President of Global Marketing Programs
REQUIRED SKILLS AND EXPERIENCE
• Related experience in developing and executing marketing programs
• Creativity and thinking "differently" a must; no is not an appropriate answer, only yes or negotiate; must be a creative problem solver
• Online and social media marketing experience, in addition to traditional marketing a plus
• Must be able to analyze market and sales data that then drives development of successful communications and programs
• Must be able to work in a "startup" environment and want to "build" something great; not maintain the status quo
• Must have desire to rollup their sleeves and work collaboratively to get work completed
• Prior industry experience in marketing technology, software-as-a-service and/or IT security experience is strongly preferred
• Must possess a passion for customers and unflinching desire to exceed their expectations
• Must be a master at creating clear, differentiated, and customer-focused product positioning and messaging.
• Must be a self-starter with proven ability to take initiative as well as balance competing priorities
• Must have excellent follow-through, be able to work with minimal direction, and balance the requirements of multiple stakeholders within an organization.
• Must be flexible and enjoy working in an extremely fast-paced environment
KEY SUCCESS FACTORS
• Comfortable with ambiguity -- Must be OK with walking into situations without all the information and still drive toward end objective
• Presentation skills – Need to be strong to be in front of partners and potential partners
• Exceptional ongoing planning skills – to keep plan on track
• Innovation – Must continually look forward
• Great communicator and leader- across customers, dispersed field teams, executives, engineers and partners
• Customer focus- passion for internal and external customers and unflinching desire to exceed their expectations
• Self-starter– must be able to operate effectively without daily supervision in a dynamic, entrepreneurial work environment
• Agile- must be able to quickly adapt strategies to rapidly changing market conditions and internal company changes
• Collaboration- must be second nature to identify the primary stakeholders for any initiative, identify their needs and work proactively with them in planning and execution
• Analytically & strategically focused- ability to translate business objectives into marketing strategies
If you are ready to take the next step and join us in this high-profile and unique opportunity, apply today.
Please click on the following link to apply: http://hiring.accolo.com/job.htm?id=284456067
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