Tuesday, July 3, 2012

[KITlist] Marketing Communications Manager (Redwood City, CA)

Please direct your responses to: dmatsu@yume.com

YuMe is a video advertising technology company that is making professional video profitable for publishers and powerful for advertisers. Serving the majority of the Ad Age 100 brands we bring them to high value brand occasions more than 1B times a month across 1,000s of publishers, with an audience of over 75 million unique viewers per month. YuMe leads the way for brands across every screen --- online, mobile, tablet and connected TV.

YuMe is a privately held company headquartered in Redwood Ca


Description

.Essential Duties and Responsibilities:
Mange all aspects of the company's participation in tradeshows and seminars, including (but not limited to) obtaining booth space, sponsorship, speaking opportunities, etc.

Assist in the art direction to creative resources for Web site development, video production and sales collateral.
Track/manage campaign costs, as well as campaign response metrics to determine ROI/ success metrics to use in targeted future spend.
Maintain schedule of campaigns with associated objectives and target markets/customers/segments.
Identify and develop required marketing assets to support product/services launches.
Work closely with vendors, product managers and technology teams to create advertising (print and online), presentations and marketing collateral for global markets.
Work with marketing team to develop content for the company Web site and sales collateral.
Assist in the development of content for the Web site, Ads and sales collateral
Ensure consistent adherence to brand guidelines for all marketing materials and presentations.
Qualifications

5-8 years of marketing communications experience
Prior experience of Ad Networks, and marketing to advertising agencies a plus
BA/BS in marketing, communications or related field required
Outstanding communication, presentation and organizational skills
Knowledge of SEO/SEM best practices
Top-notch writing, editing and proofing skills
Proven ability to create effective content and manage production for a variety of different media
Previous experience in managing tradeshows and events
Track record of successfully managing multiple concurrent projects and consistently delivering on time
Must be able to work in a fast-paced environment





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