Please direct your responses to: jobs@atlona.com
Atlona is a leading provider of innovative connectivity solutions to the Audio/Visual and IT markets. Since 2003, Atlona has been designing and engineering award-winning products for a diverse range of residential and commercial AV and IT applications.
From residential to commercial solutions in education, business, government, entertainment, healthcare and other markets, Atlona products and services enable system designers, integrators, consultants and installers to create scalable, customized solutions that keep their organizations on the cutting-edge, increase efficiencies, exceed customer expectations and lower costs. Atlona focuses on delivering products with the innovative features and reliability customers demand all at the best value in the industry.
The Product Marketing Manager is responsible for managing and executing integrated product marketing strategies, messaging and tactics that drive product launch, customer demand and sales generation across Atlona's global business units and product lines targeting residential (CEDIA) and commercial (Infocomm) audio/video markets. This role requires experience with residential and commercial audio/video connectivity products, technologies and sales channels and the ability to write effective messaging and copy across all product marketing vehicles. As a key member of the Global Marketing team, this position reports to the Executive Director of Marketing and works closely with internal and external teams including Product Management, Sales, Technical Support and Customer Service.
Key Responsibilities
• Leverage experience in residential (CEDIA) and commercial (Infocomm) AV connectivity product and technology marketing to execute product marketing and launch strategies, messaging and tactics.
• Partner with Product Management and Sales teams to write, manage and deliver key sales tools: product datasheets, website product pages, email campaigns, catalogs/brochures, PR/media announcements, tradeshows and events collateral.
• Manage and drive content and messaging for corporate and partner portal websites, ensuring all product pages and related content areas are well-messaged, current and aligned with market needs.
• Drive email campaigns content and messaging focusing on new product launch, field/customer updates, events, promotions, partner co-marketing.
• Support team planning and execution for tradeshows, partner events, trainings and webinars.
• Support Technical Sales Support team execution of case studies and whitepapers.
• Source, manage and coordinate contract/freelance marketing resources, as required.
• Expense forecasting, planning and budget management.
• Approx. 10-20% travel to support customer/partner engagements, tradeshows and company events.
Qualifications
• 5-7 years product marketing experience, including experience with residential and commercial audio/video products, related industries and sales channels.
• Exceptional copywriting, strategic messaging, content management and project management capabilities.
• Solid experience developing and executing strategic product marketing communications plans and projects
• Experience collaborating in teams: marketing, product management, sales, customer service, tech support and with external customers and partners.
• Familiarity with marketing automation, lead management, ERP and CRM systems, i.e. Netsuite, SalesForce, Pardot, ClickTools, and similar
• Ability to prioritize and balance multiple projects and priorities.
• Experience developing/managing product MRDs (Marketing Requirements Documents) a plus.
• TAM/SAM/SOM, competitive and similar product/market research capabilities a major plus.
• International product marketing/launch experience ideal.
• Bachelor's degree in Marketing or related equivalent field of study or equivalent years' industry experience
If you are interested in joining a fun, team oriented, and talented enviornment, send us your resume: jobs@atlona.com
------------------------------------
********************************************************************
Read the new KIT List blog at www.kitlist.wordpress.com for job tips and to connect to our community!
Please go to www.KITlist.org to join, post jobs, or get answers to common questions. If you have any comments or questions, you can reach us directly at KITmoderator@KITlist.org.
By using the KIT List you agree to comply with the Terms of Use on the site, and will not use discriminatory employment practices. The KIT List is a service of Connelly Communications, Inc.
TO UNSUBSCRIBE:
Replying to KIT emails with an "unsubscribe" request does not work.
Instead, just send an email (from the same account you used to subscribe) to KITlist-unsubscribe@yahoogroups.com. If you are still receiving emails after a few days, please email us at KITmoderator@KITlist.org and we will manually remove you. Thanks!Yahoo! Groups Links
<*> To visit your group on the web, go to:
http://groups.yahoo.com/group/KITlist/
<*> Your email settings:
Individual Email | Traditional
<*> To change settings online go to:
http://groups.yahoo.com/group/KITlist/join
(Yahoo! ID required)
<*> To change settings via email:
KITlist-digest@yahoogroups.com
KITlist-fullfeatured@yahoogroups.com
<*> To unsubscribe from this group, send an email to:
KITlist-unsubscribe@yahoogroups.com
<*> Your use of Yahoo! Groups is subject to:
http://docs.yahoo.com/info/terms/
