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Join one of the World's Most Admired Companies!
Founded in 1948, Robert Half is the world's first and largest specialized staffing firm and the parent company of Protiviti, a global consulting firm. We offer our clients a full spectrum of specialized staffing and consulting solutions through our more than 400 locations in over 20 countries. Robert Half has appeared on FORTUNE magazine's list of "Most Admired Companies" every year since 1998, as well as numerous "Best Place to Work" lists around the world.
Our corporate employees are the backbone of our operations and work with our teams around the world. Each employee at our corporate services locations plays a role in our company's success.
If you want to make a difference — and work in an environment where you can thrive and innovate — apply for this job today!
Job Summary
As Brand Manager, your specific responsibilities will include:
• Develop and manage product/brand marketing strategy, messaging and positioning for assigned brands.
• Responsible for analysis of existing/potential markets and customer segments, identifying associated business opportunities, and developing related marketing strategies.
• Responsible for the development of product strategies, definition of promotional activities, and product expansions and/or launches. (Exs - drive product strategy for new advertising campaigns, brand creative refreshes, rebranding, etc.)
• Influence cross functional marketing and PR team strategies, and lead multi-channel team efforts to support brand strategy.
• Expert in brand's customers, the brand's vertical focus area, and the staffing industry.
• Develop and lead integrated program strategies for key customer types/segments and business opportunities, driving brand awareness, leads, customer retention and acquisition.
• Measure and analyze ROI, and apply key learning's to future programs.
• Drive creativity and innovation in brand marketing strategy and programs.
• Collaborate with key business partners (executives, functional marketing teams, PR, training, field, etc.) to develop program strategy.
• Expert level understanding of brand's customer base and segmentation opportunities.
• Lead competitive and industry research for brand/s overseen, identifying customer needs and preferences.
• Has expert level knowledge of brand and customer research for assigned brands, as well as key operational statistics and business drivers, and industry trends and data.
• Responsible for developing customer personas that map to our sales process and our customer buying cycle
• Develop annual business plans and marketing budgets for managed brands, including advertising budget management for all product lines overseen.
• Responsible for driving marketing and PR business plan process for assigned brands, including partnering with the brand executives and influencing cross-functional teams.
• Must develop business plan strategies that drive competitive advantage, revenue and market share.
• May directly or indirectly manage an Associate Marketing Manager and/or Marketing Manager.
• Responsible for training full time and freelance personnel, as well as influencing indirect reports and members of cross-functional teams.
Qualifications:
• Requires a Bachelor's degree in a related field. Advanced degree a plus.
• 8+ years' of marketing experience, with 5+ years' of experience in marketing management.
• Excellent verbal and written communication skills, including experience communicating with executive level audiences.
• Experience developing marketing/brand strategy.
• Experience with print, outdoor, radio and TV advertising, collateral development, video, direct mail, database marketing, customer segmentation, and online marketing, including social media, SEO, etc.
• Experience in a B2B industry is a plus but not required.
• Experience managing strategic partnerships and with negotiations/difficult conversations is a plus.
• Advanced Microsoft Word, Excel and PowerPoint.
Follow us on Twitter @RH_Corp_Jobs for Robert Half Corporate job openings and career and workplace news!
Robert Half International Inc. is an Equal Opportunity Employer. M/F/Disability/Vet
As part of Robert Half's corporate facility employment process, any offer of employment is contingent upon successful completion of a background check.
You may apply for this position online, or by mail. Robert Half is committed to being an equal employment employer offering opportunities to all job seekers including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to apply for a position, please contact us by sending an email to corporaterecruiting@roberthalf.com for assistance.
In your email please include the following:
• The specific accommodation requested to complete the employment application
• The location(s) (city, state) to which you would like to apply.
By mail: Please mail your cover letter and resume to:
•Corporate Staffing
Robert Half
2613 Camino Ramon
San Ramon, CA 94583-9128
Founded in 1948, Robert Half is the world's first and largest specialized staffing firm and the parent company of Protiviti, a global consulting firm. We offer our clients a full spectrum of specialized staffing and consulting solutions through our more than 400 locations in over 20 countries. Robert Half has appeared on FORTUNE magazine's list of "Most Admired Companies" every year since 1998, as well as numerous "Best Place to Work" lists around the world.
Our corporate employees are the backbone of our operations and work with our teams around the world. Each employee at our corporate services locations plays a role in our company's success.
If you want to make a difference — and work in an environment where you can thrive and innovate — apply for this job today!
Job Summary
As Brand Manager, your specific responsibilities will include:
• Develop and manage product/brand marketing strategy, messaging and positioning for assigned brands.
• Responsible for analysis of existing/potential markets and customer segments, identifying associated business opportunities, and developing related marketing strategies.
• Responsible for the development of product strategies, definition of promotional activities, and product expansions and/or launches. (Exs - drive product strategy for new advertising campaigns, brand creative refreshes, rebranding, etc.)
• Influence cross functional marketing and PR team strategies, and lead multi-channel team efforts to support brand strategy.
• Expert in brand's customers, the brand's vertical focus area, and the staffing industry.
• Develop and lead integrated program strategies for key customer types/segments and business opportunities, driving brand awareness, leads, customer retention and acquisition.
• Measure and analyze ROI, and apply key learning's to future programs.
• Drive creativity and innovation in brand marketing strategy and programs.
• Collaborate with key business partners (executives, functional marketing teams, PR, training, field, etc.) to develop program strategy.
• Expert level understanding of brand's customer base and segmentation opportunities.
• Lead competitive and industry research for brand/s overseen, identifying customer needs and preferences.
• Has expert level knowledge of brand and customer research for assigned brands, as well as key operational statistics and business drivers, and industry trends and data.
• Responsible for developing customer personas that map to our sales process and our customer buying cycle
• Develop annual business plans and marketing budgets for managed brands, including advertising budget management for all product lines overseen.
• Responsible for driving marketing and PR business plan process for assigned brands, including partnering with the brand executives and influencing cross-functional teams.
• Must develop business plan strategies that drive competitive advantage, revenue and market share.
• May directly or indirectly manage an Associate Marketing Manager and/or Marketing Manager.
• Responsible for training full time and freelance personnel, as well as influencing indirect reports and members of cross-functional teams.
Qualifications:
• Requires a Bachelor's degree in a related field. Advanced degree a plus.
• 8+ years' of marketing experience, with 5+ years' of experience in marketing management.
• Excellent verbal and written communication skills, including experience communicating with executive level audiences.
• Experience developing marketing/brand strategy.
• Experience with print, outdoor, radio and TV advertising, collateral development, video, direct mail, database marketing, customer segmentation, and online marketing, including social media, SEO, etc.
• Experience in a B2B industry is a plus but not required.
• Experience managing strategic partnerships and with negotiations/difficult conversations is a plus.
• Advanced Microsoft Word, Excel and PowerPoint.
Follow us on Twitter @RH_Corp_Jobs for Robert Half Corporate job openings and career and workplace news!
Robert Half International Inc. is an Equal Opportunity Employer. M/F/Disability/Vet
As part of Robert Half's corporate facility employment process, any offer of employment is contingent upon successful completion of a background check.
You may apply for this position online, or by mail. Robert Half is committed to being an equal employment employer offering opportunities to all job seekers including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to apply for a position, please contact us by sending an email to corporaterecruiting@roberthalf.com for assistance.
In your email please include the following:
• The specific accommodation requested to complete the employment application
• The location(s) (city, state) to which you would like to apply.
By mail: Please mail your cover letter and resume to:
•Corporate Staffing
Robert Half
2613 Camino Ramon
San Ramon, CA 94583-9128
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By using the KIT List you agree to comply with the Terms of Use on the site, and will not use discriminatory employment practices. The KIT List is a service of Connelly Communications, Inc.
TO UNSUBSCRIBE:
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